Apply on Employer Site

Shady Grove Fertility · 2 hours ago

Social Media Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

Shady Grove Fertility is a leading provider of fertility services dedicated to helping individuals and couples achieve their dream of starting a family. In this role, the Social Media Specialist will create engaging and educational content across social platforms, supporting the company's mission and collaborating with various partners to enhance the digital presence of US Fertility.

Health CareMedicalMedical Device

Responsibilities

Support the execution of US Fertility’s social media strategy across corporate and clinic-level channels

Assist with content planning and publishing, including writing captions, selecting imagery, and preparing assets for approval

Collaborate with creative and clinical partners to develop educational and brand-aligned social content

Maintain day-to-day channel management, including scheduling posts, monitoring engagement, and identifying opportunities for community interaction

Ensure adherence to social media guidelines, brand standards, and healthcare compliance requirements (HIPAA, FTC)

Monitor platform trends, audience behavior, and competitor activity to inform recommendations for content and engagement

Track, organize, and report on social performance metrics, providing insights to guide ongoing optimization

Qualification

Social media strategyContent planningHealthcare complianceSocial media toolsCross-functional collaborationProactiveDetail-orientedOrganizational skills