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Caterpillar Inc. · 2 hours ago

Manager, Marketing (Sales Funnel)

Irving, TX

Full-time

Onsite

Mid, Senior Level

$159K/yr - $239K/yr

Caterpillar Inc. is a leading manufacturer of construction and mining equipment, dedicated to building sustainable communities. The Manager, Marketing (Sales Funnel) will establish processes to capture data and leads into the dealer sales funnel, ensuring effective governance and collaboration with dealer partners.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Identify key capabilities to support end-to-end sales funnel management process

Continuous improvement with our dealer partners on governance of all business opportunities

Operational evaluation with dealer Prioritized Service Event(s) (PSE) and Prime Product funnel management for all segments

Collaborate with Construction Industries (CI), Power & Energy (P&E), Resource Industries (RI), and Cat Digital to deliver on PSE targets and Prime Product participation rate

Cross collaboration with partner divisions and dealers to win in the digital and physical customer experience

Management of a passionate, engaged and fun team

Other duties as assigned by Caterpillar management from time-to-time

Qualification

Relationship ManagementCustomer FocusCreativityEffective CommunicationsStrategic ThinkingSales ExperienceMarketing ExperienceOperations ExperienceProject Management

Required

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers

Strategic Thinking: Knowledge of the importance of 'big picture' thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization