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Bass Pro Shops · 2 hours ago

Email Marketing Manager

Springfield, MO

Full-time

Onsite

Mid, Senior Level

4+ years exp

Bass Pro Shops is a leading retailer in outdoor gear and apparel, and they are seeking an Email Marketing Manager to lead their lifecycle communication and engagement strategies. This role involves developing and executing email, SMS marketing, and mobile push communications to maximize customer engagement and drive revenue growth across multiple channels.

E-CommerceHuntingRetail

Hiring Manager

Karen Tulloch

Responsibilities

Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns)

Manage and lead our SMS marketing and mobile push advertising programs

Direct creative development process with input from stakeholders for all emails, providing creative direction and hands-on execution when needed; set and hit email campaign targets and establish reporting and tracking processes, along with testing methodologies and results reporting

Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams

Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads

Work closely with Marketing and Brand teams to fully identify and target customers for relevant and profitable promotional activity

Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of email preference center, web behavior, purchase history and custom lists

Monitor competitive practices and other industry movement / standards to ensure that the organization is “best-in-class.”

Drive outstanding business results through traditional management functions including, but not limited to, sourcing and selecting talent, coaching and development, workforce and project scheduling, performance assessment, and general talent planning

Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility

ALL OTHER DUTIES AS ASSIGNED

Qualification

Email marketingSMS marketingCampaign managementCustomer segmentationCreative directionPerformance reportingCross-functional collaboration

Required

Bachelor's Degree in related field

4-6 years of related experience

Benefits

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972

Springfield, Missouri, USA

10001+ employees