Razorfish · 1 hour ago
Paid Search Supervisor
Chicago, IL
Full-time
Hybrid
Mid Level
$74K/yr - $101K/yr
4+ years expRazorfish is a leading company in the marketing industry with a focus on digital expertise. The Paid Search Supervisor will lead search operations, mentor junior team members, and develop innovative strategies to maximize client performance using advanced technology.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Stay Informed on Best Practices: Actively engage in understanding the search landscape and industry best practices through continuous education, including internal training and webinars, to keep abreast of emerging trends and strategies
Guide Campaign Development: Lead Search Strategists and Coordinators in creating innovative campaigns tailored to connect with the right audience at critical moments, focusing on data-driven insights and personalized experiences
Oversee Budget Management: Manage campaign budgets to meet performance goals, proactively identifying solutions to optimize run rates and enhance ROI
Forecasting and Analysis: Develop and maintain accurate forecasting models to predict campaign performance, facilitating informed decision-making
Risk Management and Quality Assurance: Ensure comprehensive risk management through quality assurance processes, leveraging a RACI framework to uphold campaign integrity
Data-Driven Insights: Identify areas for improvement and opportunity through ongoing analysis of data sets, driving strategic adjustments and enhancements to campaigns
Performance Reporting: Prepare and present performance reports, highlighting changes and actions taken to improve outcomes, fostering transparency with clients and stakeholders
Strategic Planning: Create and present quarterly strategy and test plans to clients that showcase innovative approaches and align with client objectives
Cultivate Partnerships: Build and maintain strategic relationships with partner platforms, participating in product sessions to shape tools that optimize campaign performance
Collaborate Across Departments: Work with internal teams on holistic media planning and initiatives that foster knowledge sharing and collaboration
Mentor Junior Team Members: Actively mentor junior staff by sharing experiences and best practices, fostering a collaborative learning environment
Onboarding Support: Assist in onboarding new team members, providing guidance on processes and expectations for smooth integration
Client Program Management: Act as the primary contact for daily search program management, anticipating client needs and delivering effective responses
Participate in Leadership Training: Engage in internal management training programs to enhance leadership competencies and promote continuous improvement within the team
Qualification
Required
4-5 years of experience in Search Engine Marketing (SEM), with a strong focus on developing and executing paid search strategies
Proficiency in data analysis and interpretation, with the ability to extract actionable insights from large datasets to optimize campaigns and drive strategic decisions
Strong understanding of audience segmentation and targeting strategies, enabling personalized experiences throughout the search journey
Exceptional communication and interpersonal skills for articulating concepts and strategies effectively to clients and team members
Demonstrated leadership abilities in mentoring junior team members and fostering a collaborative and high-performing environment
Proficiency in Microsoft Office Suite, particularly advanced Excel for data management and reporting, along with experience in analytics tools like Google Analytics and Google Ads
Expertise in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows
Strong client-service orientation, with a proven ability to build and maintain relationships with clients and partners
Solid understanding of online campaign measurement and methodologies to ensure effective performance optimization
Keen attention to detail and the ability to juggle multiple projects while meeting deadlines
Committed to continuous learning, staying updated on industry trends and best practices in digital marketing
BA/BS required
Preferred
advanced degrees or certifications in digital marketing are advantageous
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase