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Wave Sports & Entertainment · 2 hours ago

Senior Manager, Marketing & Brand Partnerships

New York, NY

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $130K/yr

5+ years exp

Wave Sports & Entertainment is the leader in sports storytelling for the next generation. They are seeking a Senior Manager, Marketing & Brand Partnerships to join the Wave Sales Team, responsible for managing pre-sale and post-sale execution of advertiser campaigns, developing sustainable processes for tentpole content planning, and collaborating with multiple departments to create premium content opportunities.

AdvertisingBrand MarketingContentSports

Responsibilities

Pre-Sale RFP Process

Serve as a strategic conduit between Sales and Content during RFP process, gathering and communicating advertiser insights, marketplace needs, historical information, and client feedback, coming up with creative solutions that solve complex client goals, and bringing the pitch to life via compelling visuals/decks and copywriting

Support Sales throughout the pre-sale stage through RFP response submission, deck creation, client pitch updates, and any questions, issues, or support requests that may arise

Hold brainstorming sessions when needed

Update sales materials / decks when needed

Join external client calls when needed

Collaborate with Sales and Account Management on pricing strategies and media plan builds

Special emphasis on client strategy, creative development, sales materials generation, and content planning

Post-Sale Execution

Liaison with Account Management and Content teams to externally manage post-sale execution aspects of advertiser campaigns

Client communication and organizing program kick-off calls

Crafting deliverable timelines that align with campaign launch/delivery tracking

Strategy and fulfillment of custom partnership elements (custom segments, branded content, experiential, etc.)

Tentpole / Proactive Sales Packaging

Develop a sustainable process for tentpole content planning and packaging, proactively managing a tentpole calendar and associated sponsorship opportunities across the Wave ecosystem

Scope alongside Content, package with Revenue Operations and Account Management, and formulate best-in-class sales materials

Assist with market positioning strategy and tentpole packaging around key sports and entertainment calendar moments, seeking to consistently identify efficiencies and streamline communication/feedback loops

Coordinate and collaborate with multiple departments (Content, Production, Social Programming, Experiential, etc.) to create premium content opportunities for Sales’ highest priority partners and accounts

Distill content and sponsorship opportunities into sellable packages while crafting the positioning, marketing strategy, and creative guidelines

Work with Sales and Account Management to build media plans

Serve as strategic support for all sales packages/pitches in-market

Qualification

Integrated marketingBrand partnershipsProject managementTeam managementCreative thinkingCommunication skillsProblem-solving skills

Required

Minimum 5-7 years' experience in integrated marketing / strategy / brand partnerships

Experience in team management / leadership is extremely preferred in order to help grow and develop more junior team members

Proven ability to develop best-in-class sponsorship opportunities across digital and social

Experience in managing complex RFPs and campaigns with premium, blue chip partners

Creative thinker who can present opportunities visually in Google Slides

Excellent project management skills (detail-oriented); ability to move multiple proactive initiatives forward and manage varying reactive deliverables simultaneously

Excellent communication and interpersonal skills, with the ability to effectively communicate with executive-level decision-makers

Strong problem-solving skills, with the ability to translate data, research, and trends into actionable insights

Proven ability to influence, inspire and motivate cross-functional teams, inclusive of more junior team members for leadership and mentorship