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Bluebeam · 1 hour ago

Global Digital Performance Media Principal

United States

Full-time

Remote

Senior Level, Lead/Staff

$154K/yr - $192K/yr

5+ years exp

Bluebeam empowers people to advance the way the world is built by creating smart software solutions for the construction industry. The Global Digital Performance Media Principal will lead demand generation efforts and drive measurable business growth through expertise in digital marketing strategies and analytics.

Enterprise SoftwareInformation TechnologySoftware

Responsibilities

Lead the development and execution of digital performance media campaigns across paid search, SEO, social, programmatic display, and other emerging digital channels with expertise in channel optimization across platforms (e.g., Google Ads, Microsoft Ads, YouTube, Meta Ads, LinkedIn Ads)

Own digital paid channel optimization, continuously testing and refining tactics to improve both media and business targets (e.g., increasing conversion rates, optimizing acquisition costs, pipeline acceleration, and maximizing ROAS)

Oversee daily, hands-on management of SEM campaigns, including analysis (leveraging tools like SEMRush), multi-campaign set-up (Search PPC, PMAX, digital display, Demand Gen, etc.), bid management, creative optimization, conversion strategy, and reporting

Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration (e.g., Awareness, Consideration, Conversion, Expansion)

Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third-party cookies are phased out. Skilled in tracking leads through the full funnel and optimizing for quality metrics such as sales-qualified leads (SQLs), not just platform conversion volume

Design a precise content strategy, including what individual pieces need to be created based on solutions and audiences, how and where to distribute them, and how to measure success

Set up and own advanced tag management solutions (e.g., Google Tag Manager GA4, etc.) to ensure accurate tracking, measurement, and attribution of all digital media activities

Manage media and conversion attribution from first touch, last touch, and multitouch attribution to maximize media performance and attribute media impact on business outcomes from the marketing pipeline and attribution to conversion on revenue

Own the build and optimization of analytics dashboards and views in GA4 and Looker while partnering with the Director of Data Analytics & Insights on advanced views (e.g., Tableau, Power BI) to deliver actionable insights

Strategically guide and optimize reporting dashboards (Google Analytics, Looker, Tableau, or similar) to deliver actionable insights to stakeholders of all sister brands

Collaborate with cross-brand leadership on media budget strategy, allocation, and forecasting to ensure efficient capital deployment across channels and alignment with growth objectives

Collaborate cross-functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives

Build and develop a high-performing team of digital marketing professionals, fostering a culture of experimentation, accountability, and continuous improvement

Stay ahead of digital marketing trends, search engine algorithm updates, and especially the evolving landscape of AI-powered content discovery

Design, develop, and implement strategies to ensure our content is discoverable and recommended by AI-powered answer engines (e.g., ChatGPT, Gemini, Perplexity)

Build and optimize modular, structured content (frameworks, glossaries, templates, and processes) that AI can confidently reuse and recommend

Syndicate content across platforms (Medium, Substack, Quora, LinkedIn, niche forums) to maximize visibility where AI systems source their data

Develop unique frameworks, models, and terminology to embed our expertise into the industry’s and AI’s collective vocabulary

Qualification

SEMSEODigital channel optimizationTag managementB2B CRM platformsContent strategyAttribution modelingMarketing automationStakeholder communicationData analysisProject managementLeadership

Required

Senior-level experience in digital performance marketing for B2B SaaS or technology sectors supporting global brands

Proven leadership and mentoring ability with a collaborative, agile management style

Deep hands-on expertise in SEM, SEO, campaign setup, optimization, and reporting

Advanced knowledge of content optimization and AI-driven strategies for content inclusion and recommendation

Skilled in measurement strategy with advanced proficiency in tagging (Google Tag Manager), web analytics (Google Analytics, Adobe Analytics), CRM (e.g., Salesforce), and attribution modeling

Strong data analysis skills, including incrementality, A/B testing, and translating insights to action

Excellent project management and stakeholder communication skills with the ability to present results to senior leadership

Preferred

Experience with marketing automation (Marketo, Pardot) and content management systems (WordPress, Drupal) a plus

Expert in marketing technologies, specifically Marketing Automation (Marketo, HubSpot), CRM (Salesforce, HubSpot), and Analytics (Google Analytics)

Agency and/or media consulting background

Benefits

Competitive compensation and benefits package

Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs

Opportunity for continuous professional development through things like Pluralsight, conferences, and certification programs

100% employee-covered health and welfare benefits

Paid time off

Company

Bluebeam

Glassdoor3.6

Bluebeam pushes the boundaries of innovation, developing smart, simple project efficiency and collaboration solutions for design and construction professionals worldwide.

Founded in 2002

Pasadena, California, USA

501-1000 employees