Apply on Employer Site

Hawke Media · 4 hours ago

Sr Analyst, Paid Social

United States

Full-time

Remote

Senior Level

$65K/yr - $70K/yr

Hawke Media is a digital marketing agency that focuses on providing customized, data-driven solutions for businesses. The Sr. Media Analyst, Paid Social will manage all aspects of clients' paid social media campaigns, including planning, implementation, monitoring, and reporting to optimize campaign performance.

Marketing & Advertising

Growth Opportunities

Responsibilities

Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and eﬃciency of each campaign

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Oversee traﬃcking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels

Take part in developing strategic social plans in tandem with internal teams

Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives

Collaborate with Supervisor to identify problems and recommend solutions

Keep Supervisor updated on the status and timing of deliverables

Qualification

Paid social media campaignsData analysisCampaign optimizationMicrosoft ExcelMicrosoft PowerPointWriting skillsTime managementProblem solvingTeam playerAttention to detail

Required

Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels

Take part in developing strategic social plans in tandem with internal teams

Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

Use data during and after campaigns to optimize and draw greater conclusions about clients' business goals and objectives

Collaborate with Supervisor to identify problems and recommend solutions

Keep Supervisor updated on the status and timing of deliverables

Basic knowledge of analytics and performance media

Familiarity with marketing principles, analytics and concepts

Strong Microsoft Excel and Microsoft PowerPoint skills

A strong writer and presenter

A left and right brain thinker – a data powered strategist

An independent worker with strong time management and organization skills

A problem solver with foresight and the ability to develop creative solutions

Detail oriented with commitment to follow through

Nimble and flexible to succeed in a fast-paced environment

A strong team player, willing to roll up your sleeves

Interested in the social landscape and a desire to innovate and keep up with trends

A supporter of and advocate for diversity, equity and inclusion

Assist with optimizing campaign performance while establishing benchmarks for marketing automation, CRM, and other technologies to support campaign execution. Support in target strategy and reporting process

Comprehension of applied marketing strategies. Learn sales and marketing funnels, audience segmentation and consumer conversion paths

Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail

Create ads that will convert across all platforms. Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to social media

Ability to learn and grow with our internal Hawke strategy within the channel