DM Injury Law · 2 hours ago
Bilingual Marketing Content Specialist
DM Injury Law is a premier personal injury law firm headquartered in Kansas City, Missouri. They are seeking a Bilingual Marketing Content Specialist to design and lead campaigns targeting Hispanic audiences, ensuring authentic and meaningful connections through various marketing channels.
ConsultingLegalProfessional Services
Responsibilities
Design and lead campaigns that resonate with Hispanic audiences across all our current and future markets
Identify new opportunities to grow our reach and deepen our relationships with the community
Collaborate with internal creative teams and agency partners to launch Hispanic-targeted campaigns on: TV & CTV, Radio, Out-of-home (billboards, transit ads, local signage), Digital & social media, Any channel that can authentically reach and engage our audience
Review, edit, and approve all Spanish-language creative for cultural accuracy, clarity, and impact
Write, translate, and edit content for social media, blogs, email campaigns, and website pages
Ensure every piece of content — whether it starts in English or Spanish — feels original, authentic, and on-brand
Serve as the go-to point of contact for Hispanic marketing efforts, bridging internal teams (digital, creative, PR, intake) with external partners
Track campaign performance, share insights, and continuously refine our approach
Qualification
Required
MUST be proficient in English and Spanish
Fully bilingual — fluent in Spanish and English (spoken and written)
5+ years in marketing, advertising, or communications, with at least 2 years in Hispanic/multicultural marketing
Strong creative instincts and the ability to tailor messaging for diverse audiences
Experience managing multi-channel campaigns from concept through execution
A passion for authentic cultural representation
Preferred
Experience in legal marketing or professional services
Familiarity with Hispanic media outlets and influencers
Data-driven decision-making skills and comfort with analytics tools