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Caliber Car Wash · 4 hours ago

Head of Marketing

Atlanta, GA, US

Full-time

Onsite

Director/Executive

10+ years exp

Caliber Car Wash is a growing company dedicated to improving customer experiences through exceptional service. The Head of Marketing will lead the brand and marketing strategy to drive customer loyalty and revenue growth, overseeing all marketing functions and managing both internal teams and external agencies.

Automotive

Responsibilities

Serve as brand steward, ensuring Caliber Car Wash brand alignment with vision, values, and business objectives across internal teams and customer touchpoints

Partner cross-functionally to advance company strategy, drive internal culture and engagement through marketing-led programs, communications, and initiatives

Develop and execute integrated marketing strategies that drive sales, membership growth, and key performance metrics

Lead marketing analytics, customer insights, and ROI tracking across all channels to optimize revenue and engagement, while overseeing pricing and promotions at both market and site levels

Own digital and CRM strategy, including website, SEO/SEM, social media, reputation management, database integrity, segmentation, and lifecycle campaigns

Lead e-commerce, loyalty, and retention initiatives to increase traffic, adoption, and lifetime value

Direct strategic partnerships and market research to maintain competitive advantage

Oversee customer support operations, including response standards, retention (“save”) efforts, refunds, and chargebacks

Lead, develop, and manage a high-performing marketing organization and external agency partners

Build and manage the marketing budget, ensuring disciplined spend, and measurable return

Qualification

Marketing StrategyDigital MarketingSEOCRMWeb AnalyticsB2C MarketingMicrosoft OfficeGoogle AnalyticsProject ManagementTeam LeadershipCommunication Skills

Required

Bachelor's degree required (Marketing or related field preferred), MBA strongly preferred, or equivalent relevant experience

10+ years of progressive marketing experience, including leadership of integrated, digital-first marketing strategies across e-commerce, social media, search, digital advertising, CRM, and web analytics

Demonstrated success leading teams and delivering measurable business and revenue results in a fast-paced environment

Strong expertise in SEO, web analytics, paid digital media (e.g., Google Ads), and marketing performance measurement

Proven B2C marketing experience, including customer segmentation, lifecycle communications, and influencer marketing

Strategic and analytical mindset with a passion for building a best-in-class consumer brand

Highly collaborative leader with sound judgment, managerial courage, and strong cross-functional partnership skills

Excellent project management skills with the ability to drive initiatives from strategy through execution

Commitment to mentoring, developing, and retaining high-performing talent

Strong organizational, verbal, and written communication skills

Proficiency in Microsoft Office and experience with Google Analytics and other web analytics tools

Multi-unit retail or consumer service industry experience required; car wash industry experience not required

Willingness to work flexible hours, including occasional weekends