Magnifique · 1 week ago
Public Relations Specialist
New York, NY
Contract
Hybrid
Senior Level
$84K/yr - $102K/yr
5+ years expMagnifique International is a household appliance startup redefining modern home cooking. They are seeking a Public Relations Specialist to lead PR initiatives, shape the company's story, and build relationships with media outlets.
Consumer Goods
Hiring Manager
Kevin Lu
Responsibilities
Define and evolve Magnifique’s core messaging, positioning, and POV across product launches, brand moments, and company milestones
Translate product features into compelling, press-ready stories that resonate with lifestyle, food, wellness, design, and consumer tech media
Leverage your existing editor and creator relationships to drive consistent, high-quality coverage
Build and maintain a targeted press list across food, lifestyle, home, health, and business outlets
Pitch, secure, and manage coverage including product reviews, gift guides, founder features, trend stories, and partnerships
Own press releases, media kits, briefing docs, and launch timelines
Coordinate with agencies, freelancers, and internal teams when needed—without relying on them to “do the thinking”
Collaborate with creators and internal content teams to ensure PR, social, and brand storytelling reinforce each other
Qualification
Required
5+ years of experience in PR, communications, or brand storytelling (ideally in consumer space)
A proven track record of earned media and strong relationships (not just a press list)
Strong editorial instincts -- you know what makes a story newsworthy and how to tailor messaging to different outlets
Confident, clear communicator, a strong team worker
Take ownership, self-directed, strategic and execution-oriented
Comfortable operating in ambiguity and building systems from scratch
Company
Magnifique
Premium non-toxic cookware and appliances. Designed for those who care about health and flavors.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase