FWD People · 1 hour ago
Director of Omnichannel Strategy
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$145K/yr - $180K/yr
10+ years expFWD People is a full-service strategic marketing agency focused on delivering results in the health and non-profit sectors. As the Director of Omnichannel Strategy, you will lead the development of integrated go-to-market strategies across Healthcare and Animal Health divisions, ensuring cohesive customer experiences across various channels.
Brand MarketingPhotographySEOUX DesignWeb Design
Responsibilities
Lead the development of omnichannel strategies across both Healthcare and Animal Health brands, ensuring cohesive experiences across digital, field, media, CRM, content, and in-person engagement
Translate brand, customer, and market insights into omnichannel plans, channel architectures, and high-impact tactical recommendations
Partner with account, brand strategy, creative, digital/media, and medical teams to ensure omnichannel thinking is embedded from planning through execution
Leverage client-provided field insights and engagement models to ensure personal and non-personal channels work together in a unified customer journey
Develop customer journey maps, segmentation frameworks, message architectures, and activation strategies grounded in behavioral insight
Guide teams on how to best utilize Veeva, Salesforce, and web ecosystems within the omnichannel architecture—informing CRM strategy, content modularity, and channel orchestration
Evaluate performance data to optimize channel mix, refine engagement plans, and shape test-and-learn approaches
Serve as the omnichannel expert during client workshops, pitches, and planning meetings
Provide clarity and partnership to creative teams to ensure content aligns to channel best practices and behavioral intent
Build and refine FWD’s omnichannel frameworks, templates, POVs, and best practices
Serve as a capability-builder for the agency, helping teams deepen their understanding of channel planning, audience strategy, and integrated engagement
Support new business efforts with omnichannel POVs, pitch narratives, and concepting
Keep the agency ahead of channel, content, and engagement trends relevant to healthcare and animal health
Qualification
Required
10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within b2b, healthcare, biotech, animal health, or adjacent regulated industries
Deep understanding of omnichannel—not just digital—including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements
Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred
Ability to translate data, clinical insight, and market nuance into actionable channel strategies
Experience developing customer journeys, segmentation approaches, and tactical plans across multiple audiences
Ability to partner closely with content and creative teams to ensure content strategy, messaging, and creative expression are fully integrated into omnichannel journeys and experiences
Comfort navigating scientific categories and synthesizing complex information
Strong partnership skills: able to work fluidly across account, brand strategy creative, analytics, medical, and digital teams
Excellent communication and storytelling skills; able to simplify complexity and build client confidence
Experience working directly with clients at Director+ levels, ideally in both planning and ongoing strategic counsel
A proactive, collaborative mindset and the ability to bring order, clarity, and calm to complexity
Curiosity, adaptability, and eagerness to help shape a growing strategy function
Preferred
Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred
Benefits
25 days off per year +16 paid holidays
Matching 401(k)
Medical, dental & vision
Paid maternity & paternity leave
Home office setup
Yearly team retreats
Comprehensive professional development program including executive coaching and a yearly professional development stipend
Company
FWD People
Fwd People provides brand strategy, marketing automation, web design, and development services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Emmet Gustafson
Co-Founder
Charlotte Forshaw
Founder
Company data provided by crunchbase