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Unily · 12 hours ago

Content Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

Unily is a company that partners with large enterprises to enhance their Employee Experience through digital transformation. The Content Marketing Manager will lead and evolve the content strategy, focusing on delivering high-quality content that positions Unily as a trusted partner and thought leader in Employee Experience technology.

Enterprise SoftwareSoftware

Growth Opportunities

Responsibilities

Represent the Unily brand, our values and tone of voice ensuring our brand shines through consistently in everything we do

Act as a subject matter expert in EX thought-leadership yourself, you push our company thought leadership agenda forward through external and internal collaborators

Ownership and delivery of centralized self-service content creation capability including delivery and management of tools, company enablement and user adherence

Lead the weekly and monthly content planning cycle by collaborating with our wider-Marketing team, Commercial and Product teams

Own and develop our content strategy, translating EX news and trends into impactful content with the wider teams that positions us as a leading EX solution

Champion customer-led thought leadership by co-creating content with enterprise customers, including blogs, webinars, videos, white papers and speaking opportunities

Drive the end-to-end production of all required forms of content including video campaigns, thought leadership white papers, blogs, social media

Develop and manage the marketing content calendar, aligning priorities across multiple teams and executing consistently across platforms and channels

Understand the EX Persona and B2B audiences including key decision makers within businesses and ensure content speaks to them on both a rational and emotional level

Apply a solid understanding of B2B content performance specifically and report back success metrics frequently to the key stakeholders

Manage external agencies where applicable ensuring best-in-class quality and adherence to our brand guidelines

Qualification

B2B content strategyContent marketing campaignsAI tools for contentGoogle AnalyticsReporting toolsProject managementData-driven decision makingStakeholder managementCross-functional collaborationOrganizational skills

Required

5+ years experience in producing B2B content strategies within B2B technology

Proven track record of delivering exceptional industry-leading, multichannel campaigns resulting in measurable audience growth, new customer acquisition and customer engagement

Strong cross-functional collaboration skills, with the ability to convince and motivate stakeholders at all levels

Ability to operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver

Experience managing large-scale budgets for campaigns

Experience with developing/reporting on success metrics

Great organizational skills, ability to juggle multiple projects at the same time as well as being reactive to climate news that needs quick reporting

You're a people person - you have the ability to form natural relationships, influence the narrative and through a passion for our mission, you inspire others to align with our vision and brand identity

Data-driven and passionate about implementing change based on data

Experience managing freelancers, external creatives and brand/creative agencies to deliver high-quality campaigns

Solid expertise in B2B communications and B2B marketing channels

Expertise using AI tools for content writing and planning (such as Jasper.ai)

Project Management experience

Google Analytics experience

Experience with reporting tools (such as Hubspot, Tableau)