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DM Injury Law · 13 hours ago

Director of Traditional Marketing

Kansas City, MO

Full-time

Onsite

Director/Executive

12+ years exp

DM Injury Law is a premier personal injury law firm headquartered in Kansas City, Missouri. They are seeking a highly strategic Director of Traditional Marketing to lead the firm’s offline media portfolio, shaping the long-term vision and investment strategy for all traditional marketing efforts.

ConsultingLegalProfessional Services

Responsibilities

Develop and own the firm’s comprehensive traditional marketing strategy across TV, radio, billboards, print, direct mail, and sponsorships to drive measurable brand awareness and case acquisition

Lead annual planning and budgeting for all traditional media channels, ensuring spend aligns with firm growth goals and market share objectives

Translate brand positioning and legal value propositions into compelling mass-market creative strategies that resonate with potential clients

Manage relationships with media agencies, station reps, billboard vendors, production partners, and printers to negotiate the best possible rates, placements, and added-value opportunities

Lead development of creative assets (TV spots, radio scripts, billboards, mailers, flyers) ensuring brand consistency, legal accuracy, and high emotional impact

Direct production timelines, shoot logistics, and post-production for commercials and campaign materials

Track performance metrics including GRPs, impressions, TRPs, reach, frequency, brand lift, call volume, cost per case, and cost per qualified lead

Present monthly and quarterly performance reports to leadership, with insights, optimization recommendations, and competitive intelligence

Work closely with Digital Marketing to align messaging, ensure integrated campaigns, and unify attribution across online and offline channels

Oversee all traditional sponsorships, community partnerships, and event visibility (sports sponsorships, charity events, neighborhood activations, etc.)

Ensure all event signage, booths, and print collateral align with brand guidelines and deliver high recall among target audiences

Establish clear KPIs, workflows, production calendars, and quality standards across all traditional marketing efforts

Qualification

Traditional marketing strategyBudget managementBroadcast productionOffline analyticsExecutive communicationMedia economicsTeam leadershipOrganizational developmentCreative directionData-driven forecasting