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Goodie Bag · 5 hours ago

Head of Brand & Creative

United States

Full-time

Remote

Director/Executive

$80K/yr - $80K/yr

Goodie Bag is a company focused on transforming how people support local food businesses and access affordable food. They are seeking a Head of Brand & Creative to lead and evolve their brand across various channels, ensuring a consistent and compelling presence while building a strong community engagement.

Food and BeverageFood DeliveryFood Processing

Responsibilities

Own and evolve the Goodie Bag brand across all channels and touchpoints

Ensure visual identity, voice, and messaging are consistent, clear, and compelling

Translate brand strategy into execution across digital, physical, and in-app experiences

Lead day-to-day social media activity across platforms

Own posting cadence, daily engagement, reposting tags, and community interaction

Actively engage with high-visibility and aligned accounts

Develop and manage content strategy and content calendar

Create, edit, and publish original content across formats

Capture and work with raw footage

Edit short-form video for Instagram and TikTok

Repurpose existing content across channels

Maintain a steady, high-quality creative output

Design brand assets for both digital and physical use

Create assets for social, website, app, email, and in-person materials

Support UI and UX design in collaboration with engineers

Ensure app experience is visually aligned with brand, without writing code

Co-evolve brand voice with founders and own written communication

Write social captions, marketing emails, ad copy, and outbound messaging

Ensure messaging is clear, human, and aligned with our mission

Identify and pursue aligned brands, organizations, and individuals

Build and manage strategic partnerships to scale brand awareness

Lead influencer relationships and campaigns

Coordinate podcast collaborations and other brand awareness campaigns

Translate brand into physical assets including merch, stickers, brochures, and partner material

Ensure brand presence extends beyond the app into real-world experiences

Bridge digital storytelling into physical brand moments

Own and grow this function over time

Manage contractors and source external creative support as needed

Build and lead future brand and creative hires

Qualification

Content creationCreative strategyVideo editingGraphic designUIUX collaborationCopywritingWebsite designEmail communicationDM communicationAI-native workflows