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Happy V · 7 hours ago

Lifecycle/Retention Marketing Specialist

United States

Full-time

Remote

Mid Level

4+ years exp

Happy V is a Miami-based women’s wellness brand dedicated to redefining self-care through science-backed solutions. The Lifecycle/Retention Marketing Specialist will focus on building campaigns and programs that enhance customer retention and lifetime value, collaborating closely with the CXO and Lifecycle Marketing Manager to optimize customer interactions and subscription strategies.

Health CareNutraceuticalPersonal HealthWellness

Responsibilities

Support the Lifecycle Marketing team with the roadmap to reduce churn and increase LTV, aligning initiatives with CX and lifecycle marketing strategies

Develop value-added initiatives that increase subscriber engagement and strengthen loyalty

Map and optimize the end-to-end customer journey post-purchase, identifying friction points and opportunities for upsell, cross-sell, and brand advocacy

Support with subscription program optimization, including platform UX, perks, rewards, and cancellation-save flows

Conduct cohort success analytics to connect marketing and product performance, turning insights into action

Manage subscription platform improvements from onboarding to renewal

Execute surprise & delight campaigns to reward loyalty and drive engagement

Partner with Lifecycle Marketing Manager to build and deploy sunset flows, win-back campaigns, and audience-triggered retention programs

Run the campaign deployment process to ensure smooth, error-free launches

Test and optimize rewards/loyalty program perks, offers, and communications

Track and report on churn, LTV, and campaign performance, turning insights into next steps

Support insert strategy and execution, tracking redemption and engagement

Collaborate with CXO to integrate lifecycle automation into service interactions and identify growth opportunities in customer conversations

Champion a test-and-learn culture with A/B and multivariate experiments that improve conversion and retention

Work with the Lifecycle Marketing Manager to align campaign timing, creative direction, and audience targeting

Track and report on retention KPIs, translating insights into campaigns, experiments, and strategy improvements

Maintain relationships with external vendors to leverage new retention trends and tools

Qualification

Retention marketingSubscription managementCustomer experience optimizationShopify PlusKlaviyoLoyalty/rewards toolsData analysisCross-functional communicationProject managementCreative thinkingDetail-oriented