Built Brands · 6 hours ago
Senior Social Media Manager
American Fork, UT
Full-time
Hybrid
Senior Level
7+ years expBUILT is a company that has redefined protein bars and is seeking a Senior Social Media Manager to lead their social media strategy and creator partnerships. The role involves developing content strategies, overseeing daily social operations, and managing a small team to enhance BUILT's presence across various platforms.
Dietary SupplementsFood and BeverageNutrition
Responsibilities
Support BUILT’s multi-platform social strategy across TikTok, Instagram, Twitch, YouTube, and emerging channels
Oversee day-to-day content planning, publishing, and optimization with a strong grasp of platform best practices and evolution
Build channel playbooks, content frameworks, posting cadences, and format strategies to ensure consistency and performance while staying up to speed on the evolution of algorithms and platforms
Lead community engagement and social listening efforts to nurture audience growth, conversation, and grow brand affinity
Understand BUILT’s brand voice deeply and direct ideation, storytelling, and content creation that consistently delivers on the brand promise
Collaborate with creative partners to ensure content is in-line with social strategy, on-brand, and optimized for each platform - but not afraid to test new things!
Maintain strong relationships with creative and paid media agencies, aligning them to BUILT’s goals and ensuring seamless execution
Work closely with paid media teams and partners to develop social-first paid strategies, audience targeting recommendations, and boosted content plans
Monitor platform updates, cultural trends, and new storytelling formats that BUILT can adopt or lead
Analyze KPIs, identify insights, and present performance recommendations to internal stakeholders
Partner with external paid agency partners to integrate paid social into overall campaign planning
Provide strategic recommendations for paid amplification, audience segmentation, and creative variations
Monitor and align organic and paid content strategies to ensure consistent messaging and maximize impact
Review performance data from paid campaigns and collaborate on optimizations and learnings
Collaborate closely with P&L leaders and cross-functional brand partners to ensure social strategy aligns with broader business priorities and initiatives
Develop thoughtful, clear, and inspiring creative briefs for creators; guide them through execution
Support the Director in shaping BUILT’s creator strategy across campaigns, activations, and always-on content
Identify emerging, trending, and high-impact influencers who align with the brand’s voice and audience goals
Maintain and grow relationships with creator agency partners, ensuring BUILT has a steady pipeline of talent and opportunities
Build post-campaign reports with performance insights, ROI analysis, and recommendations for future programs
Qualification
Required
7+ years of experience in social media, digital content, creator/influencer marketing, or a mix of these areas with at least 3 years managing a team of at least one person, but ideally 2+
Strong command of platform best practices and an instinct for where culture is heading next
Experience working closely with creative agencies, paid social partners, and creator agencies to bring campaigns to life
Track record of developing multi-platform social strategies and managing daily social operations
Comfortable interpreting data, building reports, and recommending optimization paths across both organic and paid efforts
Strong communicator with the ability to present confidently to senior leadership and cross-functional teams
Highly organized with strong project management skills and the ability to juggle multiple campaigns at once
Fluency with tools like Sprout Social, Dash Hudson, Sprinklr, Khoros, or comparable platforms
Preferred
Experience in QSR, retail, or CPG; brand-side experience is ideal
Company
Built Brands
Founded in 2018, BUILT has always been centered around one mission: Build the best tasting protein bar on the planet.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Nick Greer
Founder/CEO BUILT Brands - Built.com
Recent News
2025-11-19
2025-11-19
FoodProcessing.com
2025-10-16
Company data provided by crunchbase