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Inno Supps · 1 hour ago

Brand Director

Las Vegas, NV

Full-time

Onsite

Director/Executive

7+ years exp

Inno Supps is on a mission to become the largest supplement company in the world and change millions of lives each year with products that actually work. They are seeking a Brand Director to own and elevate the brand experience through creative strategies, messaging, and partnerships.

Dietary SupplementsManufacturingNutrition

Hiring Manager

Courtney R.

Responsibilities

Own the Inno brand, end-to-end

Define and evolve Inno Supps’ brand strategy, positioning, and messaging across products and audiences

Build a consistent, differentiated brand voice and visual identity across all touchpoints (site, social, email/SMS, paid, packaging, Amazon, retail)

Develop and oversee 360° campaign concepts, from big idea through execution, working closely with performance marketing, lifecycle, social, and e-commerce teams

Guide creative direction for launches, seasonal initiatives, product storytelling, and evergreen brand moments

Partner with Performance Marketing to create ad ecosystems that scale while staying on-brand

Strengthen customer trust, retention, and community through brand-led initiatives and storytelling

Lead internal creative resources and/or agencies across design, video, copy, creators, and production

Set clear expectations, workflows, QA standards, and creative feedback loops that ship fast without sacrificing quality

Partner with Product, R&D, and Compliance to ensure brand-forward packaging, claims, and education that are accurate and market-ready

Own brand standards for packaging design and brand architecture across categories

Identify and execute collaborations, influencers/athletes/ambassadors, and strategic partnerships aligned with brand values

Audit the current brand ecosystem and deliver a clear roadmap: positioning, voice, creative standards, and campaign cadence

Establish a scalable creative process (briefing → production → review → launch) that supports rapid growth

Launch at least one brand-defining initiative that improves brand consistency and performance across key channels

Qualification

Brand strategyCreative directionIntegrated marketingDTC/ecommerce experienceHigh-quality storytellingCollaboration with marketingSupplement/CPG experiencePackaging expertiseAmazon content experienceLeadership skillsFast-paced environment