DM Injury Law · 5 days ago
Creative Brand Manager
Kansas City, MO
Full-time
Onsite
Senior Level
5+ years expDM Injury Law is a premier personal injury law firm headquartered in Kansas City, Missouri. They are seeking a highly skilled Creative Brand Manager to own the firm’s brand identity and creative direction across all channels, ensuring consistency and clarity in visual communications.
ConsultingLegalProfessional Services
Responsibilities
Own and evolve the DM Injury Law brand identity, ensuring every touchpoint—visual, verbal, digital, print, and experiential—reflects the firm’s values, tone, and market positioning
Maintain and enforce brand guidelines, including typography, color palettes, voice, photography standards, and creative rules across internal and external channels
Serve as the internal “brand guardian,” reviewing materials firm-wide to ensure consistency, accuracy, and alignment with the brand’s emotional and strategic direction
Lead concepting and execution of high-impact creative for TV, radio scripts, billboards, video campaigns, social assets, print materials, and event collateral
Oversee the entire creative process—from brainstorming to final approval—ensuring deliverables are on-brand, legally compliant, and strategically aligned
Collaborate closely with attorneys and leadership to translate complex legal messaging into clear, compelling, consumer-friendly creative
Manage production timelines, content calendars, and workflows for all creative deliverables across departments
Direct external creative partners (videographers, designers, animators, photographers, editors) to ensure work meets quality and brand standards
Produce or oversee the creation of templates, reusable asset libraries, icon sets, motion graphics, and brand toolkits to scale creative output efficiently
Partner with Traditional Marketing and Digital teams to maintain consistent messaging across all campaigns, ensuring unified storytelling from TV to social to billboards
Develop and iterate on brand messaging frameworks, taglines, value propositions, and campaign narratives
Conduct A/B testing of creative concepts and messaging to inform future creative strategy
Establish and enforce a high creative bar by conducting creative reviews, critiques, and pre-launch validations
Maintain an eye for detail in layout, typography, imagery, and overall composition
Support community marketing and event activations by designing signage, brand booths, sponsorship collateral, and experiential elements that reinforce brand identity
Help shape how the brand shows up in the community, including partnerships, charitable events, and local sponsorships
Partner with attorneys and intake to ensure messaging reflects real client stories, case results, and differentiators
Monitor competitor creative (TV spots, billboards, radio, digital) to identify trends, whitespace, and opportunities to differentiate DM Injury Law
Conduct ongoing research into design trends, consumer behavior, and PI advertising best practices
Qualification
Required
Minimum 5 years of brand management, creative direction, or marketing communications experience
Proven success leading brand identity, content creation, and multi-channel creative projects
Bachelor's Degree in Marketing, Communications, Design, or related field preferred
Deep understanding of brand identity, design principles, and creative strategy
Strong writing, editing, and visual storytelling skills
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar tools
Experience managing traditional advertising partners
Ability to lead creative projects from concept to completion with minimal oversight
Strong communication skills with the ability to present and articulate creative concepts to leadership
Exceptional organizational skills and attention to detail
Comfortable managing multiple projects simultaneously in a fast-paced environment
Familiarity with digital creative best practices across platforms
Experience working with photographers, videographers, and production teams
Preferred
Understanding of professional-services branding—legal, financial, or similar industries a plus
Benefits
Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!
401(k) matching retirement plan – up to 4% match
3 weeks (120 hours) of PTO
Paid holidays
FREE on-site parking garage
Stability – join a fast-growing, high-energy team with strong leadership and continued growth opportunities
Work/Life balance – do the work you love, with collaborative people and no long or crazy hours!
Company
DM Injury Law
Have you been injured? Just turn to the skilled personal injury lawyers here at DiPasquale Moore for the compassionate advocacy you need.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Tews
Chief Operating Officer
Company data provided by crunchbase