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Safelite · 5 hours ago

Copywriter

Columbus, OH

Full-time

Onsite

Mid Level

4+ years exp

Safelite is an auto glass company focused on building fulfilling careers for its employees. They are seeking a Copywriter to join their brand activation team, responsible for crafting engaging content and collaborating with various stakeholders to enhance brand messaging and drive audience engagement.

Automotive

Responsibilities

Content Creation: Craft persuasive, clear and engaging written content that establishes and reinforces the brand’s identity, voice and message across all platforms, ultimately driving audience connection and desired actions like consideration, preference, conversion or engagement

Collaboration: Work closely with designers, marketers and business leaders to translate strategies into platform-appropriate creative content that achieves business results

Editing and Proofreading: Meticulously proofread and edit copy for clarity, accuracy, grammar, consistency and adherence to brand guidelines

Language Guidelines Development: Create language guidelines and standards for critical business products and segments that can be implemented across the organization to create consistency at all transactional touchpoints

Process Adherence: Follow an established process to review all creative assets to ensure alignment with timelines, budgets and the proper leadership approval cadence

Innovate: Experience with, and desire to lean into, new creative technologies (i.e. ChatGPT, Jasper, Copy.ai, GrammarlyGO, etc.) to brainstorm, draft and optimize copy in an effort to enhance creativity, innovation and efficiency

Trend Awareness: Exercise curiosity and stay informed about social media trends, industry best practices and emerging platforms to keep messaging fresh and relevant

Performs other duties as assigned

Complies with all policies and standards

Qualification

Content CreationProofreadingNew technologiesSEOUX writingConversion copywritingCuriosityCommand of grammarAdapt voiceAnalyze metricsCritical thinkingComfort with feedback