RQI Partners, LLC · 2 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $90K/yr
5+ years expRQI Partners, LLC is a mission-driven partnership between the American Heart Association and Laerdal Medical, focused on transforming resuscitation training. The Product Marketing Manager will implement product marketing strategies, drive customer acquisition and retention, and collaborate with various teams to enhance product adoption and customer satisfaction.
Health CareHospitalMedical
Responsibilities
Develop and implement product marketing plans and campaigns based on value propositions and market research for assigned products, including supporting pricing recommendations
Conduct ongoing research and analysis of market trends, customer needs, and competitive landscape to inform product positioning and marketing strategies
Collaborate with Product Management and Development to support go-to-market strategies, product launches, and promotional activities for U.S. markets
Track and report on the effectiveness of product marketing campaigns and launches using core metrics; provide recommendations for optimization
Work closely with internal teams (sales, product management, research, development) and external partners to ensure alignment and successful execution of marketing initiatives
Ensure brand consistency and compliance with RQI Partners’ standards and partner organizations’ guidelines
Support efforts to increase customer retention, satisfaction, and overall perception of RQI Partners’ products
Qualification
Required
Minimum of 5 years of experience in product marketing or product management, preferably with multiple products
Demonstrated ability to execute innovative product marketing plans, including segmentation by customer type
Bachelor's degree in marketing, business, engineering, or related field
Experience working with market research firms and leveraging internal data for actionable insights
Familiarity with sales cycles, product life cycles, and product management processes
Experience with project management methodologies (e.g., Six Sigma) to support product marketing processes
Preferred
Advanced degree preferred
Healthcare, medical device, or hospital marketing experience strongly preferred
Benefits
Generous PTO & Holidays
Remote Work Environment (some positions require travel)
Comprehensive Medical, Dental and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Employee Assistance Program
Tuition Reimbursement
Professional Development Opportunities
Student Loan Repayment Assistance
Eligibility for Annual Bonus
Wellness Reimbursement Program
Pet Insurance
Company
RQI Partners, LLC
The American Heart Association and Laerdal Medical formed RQI Partners as their service provider for RQI, HeartCode, and other quality improvement solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
B
Brian Eigel
CEO
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