The Finders · 2 hours ago
Head of Growth
The Finders is a fast-growing AI-powered, direct-to-consumer fintech company seeking a Head of Growth / User Acquisition to take charge of paid user acquisition. This hands-on role involves building, optimizing, and scaling campaigns primarily on Meta and TikTok, with a focus on performance metrics and data-driven decision making.
Responsibilities
Own paid user acquisition across Meta and TikTok (primary focus), with Google as an added advantage
Manage campaigns end-to-end: build, launch, structure, pace budgets, optimize, test, and scale
Optimize performance against KPIs including CPA, CAC, ROAS, and LTV
Run structured experiments across audiences, creative angles, messaging, bids, budgets, and placements
Operate confidently at meaningful budget levels and scale efficiently
Partner with creative/content teams to translate performance insights into better ads and more winners
Collaborate with product and marketing to improve landing pages, onboarding flows, and conversion paths across web and mobile
Own attribution and measurement using an MMP (experience with Singular strongly preferred)
Ensure data integrity across channels and use attribution insights to guide budget allocation and testing priorities
Identify new channels, formats, and tactics to unlock incremental growth
Execute within platform policies and regulatory considerations typical of finance/credit products
Qualification
Required
2–5+ years of hands-on growth marketing or paid media experience
Proven ownership of campaigns start to finish (setup → optimization → analysis → scaling)
Deep experience running performance acquisition on Meta, plus strong working experience with TikTok
Experience managing both web and mobile/app acquisition campaigns
Comfort operating at scale with significant budgets
Strong understanding of paid media performance metrics and optimization levers
Experience with a Mobile Measurement Partner (MMP) and customer journey analytics (Singular preferred; comparable tools acceptable)
Analytical, proactive, and comfortable operating independently without micromanagement
Candidates must be authorized to work in the United States on a full-time basis. Sponsorship is not available for this role
Preferred
Google campaign experience (Search/YouTube/Performance Max)
Fintech or other regulated-industry experience
Incrementality testing, cohort analysis, or advanced attribution modeling
Track record of scaling spend efficiently across multiple channels and placements
Benefits
Health, dental, and vision coverage
Unlimited PTO
Stock option plan
Training and development opportunities
On-site perks (food/snacks) when in office
Company
The Finders
The Finders are their direct-hire, contract, project, and retained search experts focused on three industry sectors: tech, HR, and finance.