Impulse Creative ยท 3 hours ago
GTM Strategist
United States
Full-time
Remote
Mid Level
3+ years expImpulse Creative is a company focused on helping organizations grow smarter by integrating operations, strategy, and execution. The GTM Strategist will architect growth strategies for clients, ensuring alignment between marketing, sales, and service teams while leveraging tools like HubSpot and AI for optimal results.
AdvertisingContent MarketingCRMGraphic DesignMarketingSocial Media MarketingWeb DesignWeb Development
Responsibilities
Build and lead actionable go-to-market strategies that align marketing, sales, and service teams
Lead the onboarding and discovery phase for new clients, translating their complex business goals into a clear, actionable roadmap
Co-manage large projects/retainers (potentially alongside a CSM) or act as the primary lead on key accounts
Guide clients on leveraging HubSpot to its fullest potential
Develop and execute high-level concepts across multiple channels (Email, Web, Social, Video) to help clients achieve strategic outcomes
Set big-picture business growth goals and define OKRs that drive accountability across the client's entire revenue team
Scope ongoing client deliverables and manage "out of scope" requests effectively
Create buyer personas, ICPs, and lifecycle messaging strategies that address every stage of the buyer's journey
Organize and lead cross-functional meetings to ensure alignment between client sales/marketing teams
Support the implementation of revenue-focused systems (CRM, Marketing Automation, Sales Analytics), ensuring they act as a single source of truth
Monitor and report on full-funnel metrics: Conversion rates, CAC, LTV, and revenue attribution
Create and maintain standardized documentation (Playbooks, SOPs) to ensure process consistency and scalability
Assist in data analysis to identify revenue trends, friction points, and opportunities for improvement
Oversee the editorial calendar and production of assets (blogs, whitepapers, webinars)
Turn strategy into tactics by building assets for inbound campaigns: Email nurtures, landing pages, and content offers
Execute Performance Marketing (Paid Media) campaigns (Google Ads, Social) and manage budgets
Continually test and improve the marketing machine via A/B testing and keyword research
Qualification
Required
Must be US-based; seeking FTE candidate
Experience: 3+ years of Multi-Hub HubSpot Usage in-house or agency marketing/RevOps experience
Tools: Hands-on experience implementing inbound marketing campaigns and RevOps architecture using HubSpot
Soft Skills: Excellent communication skills; comfortable presenting to C-level executives; eager to solve new problems every day
Ability to guide high-level content strategy, understanding keyword research, and SEO/AEO best practices to drive organic growth
Experience building segmentation-level messaging and nurturing strategies that move leads through the entire funnel
Skilled in coordinating complex, multi-channel campaigns (Email, Social, Paid) from ideation to analysis, ensuring consistent messaging across all touchpoints
Ability to see the big picture and understand how a change in marketing impacts sales and service
Proactively identifies and removes friction between departments
Understands that tools are only as good as the processes they support
Must be able to incorporate AI concepts and tools into client strategies
Uses AI not just for content generation, but for predictive data analysis, workflow automation, and operational efficiency
Must-Have: Deep experience across multiple HubSpot Hubs (Marketing Hub, Sales Hub, ServiceHub, ContentHub, DataHub)
Ability to guide clients on day-to-day use, optimization, and training
Relevant HubSpot certifications are required
Strong analytical skills with the ability to work with data to identify trends
Familiarity with revenue metrics (KPIs) and the ability to explain them to non-technical stakeholders
Highly organized and detail-oriented
Ability to keep projects moving forward and manage multiple client retainers simultaneously
Preferred
Agency Experience: Strongly preferred
Company
Impulse Creative
Impulse Creative helps companies with marketing, sales, operations, design, branding, and development.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Rachel Begg
Chief Operating Officer
Company data provided by crunchbase