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The Institute of Internal Auditors · 6 hours ago

Marketing Account Manager

Greater Orlando

Full-time

Hybrid

Senior Level

5+ years exp

The Institute of Internal Auditors is seeking a Marketing Account Manager who will serve as a strategic partner for business owners, overseeing the execution of marketing programs and campaigns. This role involves leading strategic account leadership, creative development, and performance optimization, ensuring alignment with brand standards and enterprise goals.

AssociationEducationNon ProfitRisk Management

Responsibilities

Serve as the primary strategic partner to assigned business owners, guiding them through visioning, creative development, and execution of marketing programs and campaigns

Act as the agency-style account lead, ensuring business owners receive high-quality marketing consultation, creative direction, and data-driven recommendations

Develop campaign briefs that translate business objectives into actionable creative, data, and production requirements, ensuring clarity for all execution teams

Provide insight-driven guidance using market trends, persona data, performance analytics, and member behavior models from the data science team

Assess business needs across Asia and North America, adjusting marketing and creative strategies for cultural, linguistic, and regional differences

Lead visioning sessions with business owners to shape the strategic direction of campaigns and programs, ensuring alignment with brand standards and enterprise goals

Partner closely with creative services to guide concept development, copy direction, design exploration, messaging hierarchy, and multi-format creative approaches

Ensure campaigns reflect agency-grade quality, including insight-based creative platforms, modern design principles, and well-structured narratives

Direct iterative creative reviews, providing structured feedback and ensuring all assets meet creative excellence and stakeholder expectations

Ensure campaigns incorporate personalization, segmentation, and data-driven targeting informed by predictive models and analytics

Serve as the central liaison between business owners and internal marketing functions, including creative services, production, MarTech, data science, brand, UX, and digital

Lead campaign planning and production timelines, ensuring all deliverables stay on schedule and interdependencies across teams are managed proactively

Coordinate with production and offshore teams, balancing workloads and leveraging global capacity (especially Asia) for efficient execution

Translate complex marketing concepts and technical details (AI-enabled workflows, segmentation logic, UX considerations) in ways business owners can easily understand

Oversee the end-to-end execution of campaigns, ensuring handoffs, approvals, content readiness, technical configuration, and launch plans are seamless

Monitor campaign performance, analyzing key metrics from dashboards and insight reports, and communicating recommendations to business owners for optimization

Use predictive analytics, churn indicators, engagement scoring, and persona insights to influence future strategies and refine tactical execution

Facilitate post-campaign reviews to document learnings, identify gaps, and propose enhancements to creative, process, or targeting approaches

Champion modern marketing best practices, including omnichannel engagement, test-and-learn approaches, creative versioning, and automation-enabled workflows

Ensure all campaigns adhere to brand, governance, compliance, and data privacy standards across all markets—Asia regions as well as North America

Develop strong relationships with regional partners and stakeholders, ensuring campaigns resonate culturally and operationally in Asia and North America

Work across time zones effectively, coordinating with creative, production, and data science teams in global markets to maintain velocity and quality

Advocate for the business owner’s needs internally, while ensuring creative and operational teams have the clarity and context they need to deliver exceptional work

Qualification

Marketing StrategyCampaign ManagementData AnalysisCreative DirectionCross-Functional CollaborationMicrosoft OfficeCommunication SkillsProblem SolvingProject Management

Required

Typically, 5+ years' experience

Bachelor's degree required

Deep agency expertise within marketing discipline(s) relevant to the role (e.g., demand generation, brand, digital, and product marketing)

Uses data, insights, and performance metrics to guide priorities and optimize results

Communicates & teams across functions

High-level proficiency in critical communication skills

Strengthens and fosters internal and external relationships

Speaks to smaller groups in area of specialty

Manages and resolves operational, functional and organizational problems

Solves complex problems by taking a new perspective on existing solutions; exercises judgement based on the analysis of multiple sources of information

Requires understanding and application of procedures and concepts within own discipline and basic knowledge of other disciplines

Anticipates business and regulatory issues; recommends product, process or service improvements that will elevate and distinguish The IIA

Key skills: industry knowledge, talent management, problem solving, communication

Ability to respond to common inquiries or complaints from members, customers, volunteers, and individuals in the broader business community

Ability to consolidate data from a wide variety of sources, interpret its meaning, and present such information in a meaningful way to top management and/or volunteers

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

Expert ability to work in a computerized environment with knowledge of Microsoft Office products

Web-related computer skills listed above