Apply on Employer Site

Armstrong Teasdale · 4 hours ago

Marketing Technology Specialist

St. Louis County, MO

Full-time

Onsite

Mid Level

4+ years exp

Armstrong Teasdale is seeking a Marketing Technology Specialist who will be responsible for the strategic selection, implementation, and management of marketing technology solutions. This role serves as a key connector between the marketing department's goals and the technical platforms needed to achieve them, focusing on enhancing customer engagement and driving business growth.

Consulting

Hiring Manager

Stephanie Moore (Barner)

Responsibilities

Oversees the evaluation, selection, integration, and optimization of the company’s marketing technology platforms, including CRM, marketing automation, email, CMS, and analytics tools

Builds and deploys marketing campaigns within various MarTech tools, including email marketing, social media advertising, and automated lead nurturing programs

Acts as a liaison between marketing and IT teams to gather business requirements, translate them into technical specifications, and ensure successful technology adoption

Monitors and analyzes key marketing performance indicators (KPIs) and provides actionable insights to measure the effectiveness of campaigns and identifies opportunities for improvement

Designs and manages internal workflows and processes to streamline marketing operations and improve efficiency

Ensures data flows smoothly and accurately between different marketing systems and that all processes comply with data privacy and security regulations

Trains and supports marketing staff on new and existing marketing technologies to ensure effective utilization and adoption of tools

Manages relationships with external technology vendors, including evaluating new solutions, negotiating contracts, and ensuring platform performance meets business needs

Stays up-to-date with emerging marketing technologies, trends, and best practices to inform the strategic roadmap for the company's MarTech capabilities

Qualification

Marketing technology managementData analysisCRM systemsMarketing automation softwareWeb analyticsProject management toolsHTML/CSSCommunicationTeamworkLeadershipContinuous learning