EMARKETER · 2 weeks ago
Director, Product Marketing - Media
New York, NY
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
8+ years expEMARKETER is a subsidiary of Axel Springer SE, a transatlantic media company focused on shaping the future of journalism. They are seeking a Director of Product Marketing to create and oversee the go-to-market strategy for their media products, utilizing market insights to communicate product value effectively to clients.
AdvertisingBusiness IntelligenceMarket ResearchMobileSocial Media
No H1B
Responsibilities
Develop end-to-end GTM plans, including positioning, messaging, pricing strategy, feature enhancements and launch materials for new media products
Train and equip sales teams with compelling materials, case studies, and tools that inspire confidence and drive growth
Bring our in-person and virtual events to life through product messaging and sales enablement
Deep understanding of the marketplace and competitors, and aligns our products with market demand
Internal and external product training on capabilities, features and benefits
Partner with sales, content and operations teams to ensure successful product launches
Deeply understand our media audiences as they are the foundation of our offerings
Manage and execute media demand gen calendar to promote media solutions offerings and new launches
Qualification
Required
8+ years of experience in product marketing or a closely related role within a mid size to enterprise B2B media, adtech or martech company
Demonstrated success in bringing new products and offerings to market
Strong storytelling skills with the ability to translate data and features into compelling value propositions
Excellent communication skills with the confidence to lead strategic discussions internally
Strong data analysis capabilities and experience defining ideal customer profiles and target segments for sales motions
Proven ability to work cross functionally and influence teams without direct authority
A balance of strategic thinking and hands on execution where you can craft a go to market plan and also build the assets that bring it to life
Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future
Benefits
Unlimited PTO
10 paid holidays
16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance
Family planning services
Mental health reach-out
Employee Assistance Programs (EAP)
Commuter benefits
Phone reimbursement
Gym membership discounts
More
Company
EMARKETER
eMarketer enables customers to understand trends, consumer behavior and get needed data and insights to succeed in today’s digital economy.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25MKey Investors
Stripes
2016-06-10Acquired
2012-01-11Series Unknown· $25M
Leadership Team
Paul Verna
Vice President, Content
Recent News
2025-10-31
2025-10-31
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