INSPYR Solutions · 2 hours ago
Marketing Specialist
INSPYR Solutions is a national expert in delivering flexible technology and talent solutions, and they are seeking a Video Marketing Specialist to own the end-to-end production of short-form CTV advertisements. The role involves collaborating with marketing, brand, and performance teams to create compelling video assets and repurposing CTV content for various platforms.
Information TechnologyProfessional ServicesStaffing Agency
Responsibilities
Concept, storyboard, and produce 15-30 second CTV advertisements optimized for viewability, completion rate and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including:
Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
Audio: AAC stereo, -24 LUFS loudness normalization
File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
Collaborate with copywriters and brand teams on scripting that fits 15-30s constraints while communicating key value propositions
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels
Qualification
Required
1-2 years in video production/editing for digital advertising
At least 1 CTV/OTT ad sample (15-30s); 2-3 social video samples; basic storyboard examples
Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
3-5 years in video marketing, digital advertising, or agency environment
3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards
Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
6+ years with leadership experience in video/creative teams
Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations
Creative strategy ownership, team mentorship, campaign optimization, stakeholder management
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs
Preferred
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher
Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
Sound design and audio mixing capabilities
Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners
Benefits
Comprehensive medical benefits
Competitive pay
401(k) retirement plan
…and much more!
Company
INSPYR Solutions
INSPYR Solutions is a information technology staffing service providers.
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-09-12
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