SPECTRAFORCE · 8 hours ago
Strategic Partner Development IV
California, United States
Contract
Onsite
Senior Level, Lead/Staff
$75/hr - $85/hr
8+ years expSPECTRAFOR is seeking an experienced Sales Category Manager with a strong background in consumer electronics. This role will involve defining go-to-channel strategies for new product launches, managing the full path-to-purchase experience, and collaborating with cross-functional teams to ensure successful market adoption.
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Responsibilities
Define and execute comprehensive go-to-channel strategies for new hardware products
Identify priority markets, channels, and retailers to maximize launch success and conversion
Own the full path-to-purchase experience, including sales mechanisms and conversion support
Lead end-to-end launch execution for new consumer hardware products
Partner with cross-functional teams to ensure global launch readiness and on-time delivery
Develop, track, and analyze key performance metrics
Use sales data, customer feedback, and market research to optimize category performance and inform decisions
Collaborate closely with Sales, Marketing, Product, Engineering, and external partners
Influence and align stakeholders to drive business growth and revenue expansion
Develop and manage launch budgets with a focus on ROI-driven decisions and effective resource allocation
Monitor emerging trends and technologies in consumer hardware and wearables
Identify opportunities for innovation, growth, and competitive differentiation
Qualification
Required
Bachelor's degree in Business, Marketing, Engineering, or a related field
8+ years of experience in product management, category management, product marketing, sales, or GTM roles
Strong background in consumer electronics
Proven experience launching products and managing complex, cross-functional initiatives
Strong analytical, problem-solving, and data-driven decision-making skills
Excellent communication skills with the ability to influence senior stakeholders
Go-to-market and sales strategy experience
Strong ownership of timelines, deliverables, and launch execution
Cross-functional collaboration and stakeholder management
8+ years of experience in relevant product, marketing, or sales roles
Preferred
Master's degree in Business, Marketing, Analytics, Data Science, or a related field
10+ years of experience in consumer electronics
Experience with 0–1 product launches, especially in consumer hardware, wearables, AR/VR/MR devices
Startup or fast-paced, high-growth environment experience
Company
SPECTRAFORCE
Welcome to SPECTRAFORCE, your gateway to NEWJOBPHORIA™! Established in 2004, SPECTRAFORCE is now one of the largest and fastest growing U.S.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase