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Linda Werner & Associates, Inc · 5 hours ago

Marketing Strategy & Product Launch Manager

United States

Full-time

Remote

Mid Level

lindawernerassociates is seeking a Marketing Manager responsible for leading and executing marketing initiatives. This role involves identifying market opportunities, developing strategic marketing plans, and overseeing campaign execution to drive product growth.

Education

Responsibilities

Develop comprehensive marketing strategies to support product launches and ongoing business objectives

Provide critical support on high‑priority, unplanned initiatives, creating structure and execution plans in a fast‑paced, ambiguous environment

Conduct market research and competitive analysis to identify opportunities, challenges, and emerging trends within target markets

Collect, analyze, and interpret complex data sets to uncover insights that inform marketing and business decisions

Partner with cross‑functional teams—including product, sales, operations, and leadership—to ensure alignment between strategy and execution for the Wearables business

Build strategic capabilities such as data‑driven processes, analytical frameworks, and decision‑making tools to support business development and advance the Wearables mission

Identify and mitigate critical program risks, with a focus on external factors such as industry trends, competitive dynamics, and partner dependencies

Lead cross‑team collaboration to support annual planning, investment strategy, prioritization, and other key business initiatives

Qualification

Marketing strategyMarket researchData analysisCross-functional collaborationProject managementMultitaskingMicrosoft Office proficiencyCommunication skillsOrganizational abilities