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Petersen Automotive Museum · 16 hours ago

Corporate Sponsorship Manager

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

3+ years exp

Petersen Automotive Museum is a fast-paced, high-energy team driven by innovation and a love for car culture. The Corporate Sponsorship Manager is responsible for developing and managing strategic sponsorship partnerships that enhance brand visibility and drive revenue, particularly within the automotive ecosystem.

AutomotiveNon Profit

Responsibilities

Identify, pitch, and secure new corporate sponsorship opportunities aligned with marketing and business objectives

Develop sponsorship strategies targeting automotive brands, suppliers, OEMs, aftermarket partners, motorsports organizations, and mobility innovators

Create compelling sponsorship proposals, decks, and activation concepts

Serve as the primary point of contact for sponsorship partners from onboarding through renewal

Maintain strong, long-term relationships with corporate sponsors through proactive communication and value delivery

Negotiate sponsorship terms, contracts, renewals, and upsell opportunities

Collaborate with internal marketing, events, digital, and content teams to ideate and activate sponsorships across campaigns, events, and platforms

Ensure sponsor deliverables are met or exceeded, including branding, content integration, experiential activations, and reporting

Support on-site sponsorship activations at events, trade shows, races, launches, or experiential activations (as applicable)

Stay current on automotive trends, motorsports, vehicle technology, EVs, aftermarket developments, and enthusiast culture

Leverage automotive knowledge to ideate authentic, audience-relevant sponsorship activations

Act as an internal subject-matter contributor on automotive-related partnerships

Track sponsorship performance against KPIs such as brand exposure, engagement, lead generation, and ROI

Prepare post-campaign and quarterly reports for internal stakeholders and sponsors

Use insights to refine future sponsorship strategies

Qualification

Sponsorship managementRelationship managementNegotiation skillsBrand marketingAutomotive industry knowledgeProject managementCommunication skillsCreative mindsetStrategic thinkingCross-functional collaboration