EXL · 2 hours ago
Marketing Automation Lead
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expEXL is seeking a passionate and technically skilled Marketing Automation Lead to design, execute, and optimize multi-channel CRM campaigns using Braze. This role combines strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives.
AnalyticsBankingOutsourcing
Responsibilities
Manage end-to-end campaign process: audience segmentation, personalization, QA, and deployment
Build and optimize lifecycle campaigns (onboarding, retention, reactivation) using Braze
Implement A/B and multivariate tests to improve engagement and conversion rates
Configure and orchestrate complex customer journeys in Braze
Develop dynamic templates using Liquid for personalization and conditional logic
Ensure accurate tracking, targeting, and rendering across devices and email clients
Leverage fan profile data, behavioral insights, and predictive modeling to inform strategies
Monitor KPIs and extract actionable insights for continuous optimization
Partner with Marketing, Data & Analytics, Product, and external vendors to align on goals
Mentor junior team members and advocate for best practices in automation and personalization
Qualification
Required
Bachelor's degree with 5+ years of experience in marketing automation or CRM roles
Hands-on experience with Braze (or similar platforms like SFMC, Iterable)
Proficiency in HTML/CSS for email development and Liquid scripting for personalization
Strong understanding of segmentation, dynamic content, and lifecycle marketing
Familiarity with data models and integration workflows
Excellent communication and project management skills
Preferred
Working knowledge of predictive modeling and machine learning for CRM optimization
Knowledge of REST APIs and JSON for connected content
Proficiency in Photoshop for creative adjustments
Passion for innovation and fan engagement
Benefits
Paid Time Off policy
Many region specific benefits
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
MarketScreener
2025-12-24
SalesTech Star
2025-12-24
2025-12-19
Company data provided by crunchbase