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TikTok · 10 hours ago

Search Ads Product Operations Specialist - Mandarin

San Jose, CA

Full-time

Onsite

Mid Level

$69K/yr - $151K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Search Ads Product Operations Specialist to optimize search algorithms and manage labelling projects. The role focuses on driving revenue growth while ensuring user satisfaction through continuous innovation and analysis.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Keep up to date with the latest trends and best practices in the search ads business and the search engine industry

Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimization of key product and delivery metrics

Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals

Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness

Identify and resolve problems that occur during project execution using data-driven insights and creative solutions

Cooperate with labelling vendors to ensure alignment with overall delivery standards

Report, analyze, and provide insights to optimize our operational process

Any additional responsibilities that are not specifically listed above

Qualification

Product operation experienceSearch advertising knowledgeChinese proficiencyQuality managementAnalytical skillsProject managementProblem-solving skillsCommunication skillsPresentation skillsCross-functional collaboration

Required

Bachelor's degree or above is required

Minimum of 3 years of work experience in product operation within the Tech area

General knowledge about Search Engineering/Search engines/ Search Advertising and Search related strategies

Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails

Preferred

Project management and quality management experience. Experience collaborating with labelling vendors is preferred

Solid understanding of quality, efficiency, and cost management principles

Problem-solving skills and the ability to think critically

Solid communication and presentation skills and work effectively with cross-functional teams and stakeholders

Analytical skills with a proven ability to utilise data for decision-making and driving improvements

Thorough understanding of search engines and familiarity with TikTok or similar social media platforms

Ability to work in a high tempo environment, adapt, respond to day-to-day challenges of the role

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)