Mgr-Digital Brand Advocate jobs in United States
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Lowe's Companies, Inc. · 6 hours ago

Mgr-Digital Brand Advocate

Lowe's Companies, Inc. is a FORTUNE® 100 home improvement company, and they are seeking a Mgr-Digital Brand Advocate. This role focuses on optimizing online customer experiences by collaborating with suppliers, managing a team, and developing strategies to drive online sales and conversion.

HardwareHome RenovationManufacturing
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H1B Sponsor Likelynote

Responsibilities

Assist and coaches their Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion
Guides Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic
Analyzes and develops strategy for soliciting additional suppliers into, and graduates them out of, the brand Advocate program
Completes root cause analysis on key performance indicators
Develops and maintains relationships with brand leadership teams and cross-functional partners. Aligns on common business goals and executes merchandising strategies
Supports Brand Advocate with suppliers and merchants to gain alignment on strategic plans
Leads creation of project plans and aligns with merchandising and supplier to drive execution
Responsible for guiding team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization
Builds system knowledge and expertise by curating training classes and overseeing project work
Provide support and expertise to Online Business Solutions, IT and Online Leadership to plan and execute total Site enhancement and optimization strategies
Leads and guides direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization
Build relationships and influence Suppliers by meeting quarterly to discuss the BA program and feedback for the BA

Qualification

Online MerchandisingVendor ManagementDigital MarketingSearch Engine OptimizationTeam LeadershipCustomer Behavior AnalysisProject ManagementRelationship Building

Required

Bachelor's degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing
1 year of experience leading a team of direct reports

Preferred

Master's degree Business, marketing, finance or related field
Experience in vendor management systems, digital marketing, ecommerce, and merchandising
Proven experience with major consumer brands and how to support/ differentiate them in the digital space

Benefits

401k with up to 4.25% match
Discounted Employee Stock Purchase Plan (15% discount of strike price)
Tuition-Free Education
10-week Maternity/Parental Leave
10% Associate Discount

Company

Lowe's Companies, Inc.

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Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.

H1B Sponsorship

Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)

Funding

Current Stage
Public Company
Total Funding
$22B
2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B

Leadership Team

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Jennifer Wilson
SVP, Chief Marketing Officer
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K
Kathy Higgins
VP IT Business Management
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Company data provided by crunchbase