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Salted · 20 hours ago

Head of Brand Marketing

United States

Full-time

Remote

Director/Executive

$150K/yr - $220K/yr

Salted is the largest delivery-first restaurant group in the US, focused on building better-for-you restaurant brands. They are seeking a Head of Brand Marketing to lead the development of their brand identity and storytelling, ensuring consistency across all customer touchpoints and guiding culinary roadmaps.

CookingFood and BeverageGrocerySoftware

Responsibilities

Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls

Ensure the consistency of our brand messaging and value proposition across all customer touchpoints

Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (eg, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?)

Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach

Develop high ROI opportunities to collaborate with digital influencers and build community engagement

Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets. (You will collaborate with a marketing team that is responsible for the actual deployment and management of our lifecycle marketing campaigns across email and text channels.)

Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets

Develop and manage a program of focus groups such that we are talking to our customers regularly and incorporating their feedback into brand and culinary roadmaps

Partner directly with the CEO on high-level strategic planning and thought leadership initiatives

Qualification

Brand strategy developmentCampaign managementStorytellingCustomer behavior analysisTeam managementCultural trends understandingCommunicationAttention to detail