Senior Resource Group · 20 hours ago
Director of Business Development and Sales- La Vida Real
El Cajon, CA
Full-time
Onsite
Director/Executive
$35/hr - $37/hrSenior Resource Group is an innovator in the development and operation of senior living communities across the USA. The Director of Business Development and Sales is responsible for increasing occupancy and referrals by building trust with prospects and professionals, executing a comprehensive business development plan, and collaborating with the community team to deliver exceptional experiences.
Assisted LivingElder CareHealth CareRetirement
Responsibilities
Develop and execute a comprehensive business development plan to grow referrals from healthcare professionals, community organizations, and local businesses within the market
Establish, cultivate, and maintain strong relationships with paid and non-paid referral sources, including hospitals, skilled nursing facilities, physicians, home health agencies, hospice providers, senior centers, and social workers
Conduct consistent external sales activity, including professional visits, networking events, and community presentations to increase brand awareness and referral volume
Represent the community at local industry events, health fairs, chamber of commerce meetings, and senior-focused organizations to strengthen market presence
Plan, host, and execute community-based professional events, referral appreciation events, and educational programs designed to drive qualified referrals and tours
Record all outreach and lead follow-up in YARDI
Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead
Proactively generate and cultivate leads through a minimum of three home visits per week
Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring the majority of tours occur on your scheduled workdays
Customize each tour using the company’s Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect’s interests and showcases our unique value within senior living
Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports
Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards
Achieve three monthly move-ins and meet net occupancy goals for the assigned community
Conduct three home visits weekly
Send five personalized OneDay videos each week
Conduct outreach and increase referrals and move-ins into the community monthly over previous trends
Serve as the primary point of contact for professional referral partners, ensuring timely communication, follow-up, and relationship stewardship
Track, analyze, and report referral source performance using CRM and Yardi data to identify growth opportunities and adjust outreach strategies
This position is either a Tuesday-Saturday or a Sunday-Thursday position, depending on current schedules at the community
Perform other duties as assigned
Qualification
Required
Excellent verbal, problem-solving, and written communication skills
Excellent interpersonal and customer service skills
Excellent organizational skills and attention to detail
Comfortable with ambiguity; can extract relevant components from complex situations to connect the dots, make sound decisions, and work with minimal direction
Understand the sales function and assigned community and make recommendations as business needs evolve
Excellent time management skills with a proven ability to meet deadlines and maintain consistent and regular attendance
Consistently uphold an overall professional appearance, demeanor, and conduct
Proficient with Microsoft Office, customer relationship management (CRM) software, and other business-related software
Requires a minimum of two years of college education and prior experience in sales, leasing, or community relations
Company
Senior Resource Group
SRG Senior Living is a nationally recognized, award-winning developer and operator of luxury senior living communities throughout the United States.
Founded in 1988
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel Perez
Vice President Real Estate Development and Construction
Recent News
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