CBTS · 7 hours ago
Partner Marketing Lead
United States
Full-time
Remote
Senior LevelCBTS is seeking an experienced and strategic Partner Marketing Lead to drive and manage relationships with their ecosystem business partners. The role focuses on creating and implementing comprehensive Go-to-Market strategies to align with partners' growth goals and enhance CBTS/OnX's positioning in key markets.
Cloud ComputingCloud InfrastructureConsultingInformation TechnologyService Industry
Responsibilities
Develop a comprehensive marketing strategy, plan, and program architecture, supporting each partnership’s business priorities, with the goal of delivering the best marketing performance for both partner and CBTS/OnX
Lead the execution of integrated partner marketing campaigns, collaborating with internal stakeholders across Brand, PR, Social, Sales, and more
Spearhead participation in major partner events, ensuring seamless execution and alignment with partner marketing goals
Define content strategy for partner marketing campaigns
Work with growth marketing team members to ensure messaging, positioning, and marketing efforts are aligned with partner priorities where relevant
Track and measure the success of partner marketing initiatives to demonstrate marketing impact
Own and manage budget allocation of Marketing Development Funds related to partner marketing activity
Qualification
Required
Proven background in partner marketing and stakeholder management
Data-driven marketer
Fresh ideas and strategic focus
Commitment to excellence
Develop a comprehensive marketing strategy, plan, and program architecture
Lead the execution of integrated partner marketing campaigns
Spearhead participation in major partner events
Define content strategy for partner marketing campaigns
Work with growth marketing team members to ensure messaging and positioning alignment
Track and measure the success of partner marketing initiatives
Own and manage budget allocation of Marketing Development Funds related to partner marketing activity
Written + verbal communication
Project management
Strategy
Partner Marketing
Technology Marketing
Campaign / Event Management
MDF understanding
Company
CBTS
CBTS provides end-to-end IT and communications solutions that allow businesses to improve efficiency, enable innovation, and mitigate risk.
Founded in 1994
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-02-06Acquired
Leadership Team
Kristin Russell
Chief Executive Officer
Phil Clark
SVP, National Territory Sales
Recent News
2025-11-04
Company data provided by crunchbase