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Copado · 3 hours ago

Sr Director, Global Partner Marketing & Customer Advocacy

Denver, CO

Full-time

Onsite

Director/Executive

8+ years exp

Copado is revolutionizing the way organizations approach Salesforce DevOps. They are seeking a strategic and revenue-focused Sr. Director to lead Partner Marketing and Customer Advocacy efforts, bridging the gap between various teams to enhance demand generation and customer engagement.

CollaborationDeveloper PlatformDeveloper ToolsDevOpsIT ManagementSoftware

Responsibilities

Operate Partner Marketing as a primary demand generation channel. Drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline

Own the global marketing strategy across all partnership tiers: Global System Integrators (GSIs), Regional SIs, Tech Partnerships, and Strategic Alliances (e.g., Salesforce)

With the Alliances team, develop and maintain a comprehensive Partner Mapping function. Systematically map all GTM partners by Product Cloud and Industry Vertical. Also, oversee the Public Sector/Gov GTM strategy, ensuring partners are equipped with FedRAMP-specific messaging and aligned with our Government sales team

Guide and empower the Customer Advocacy function to maintain a robust 'Customer Stories Engine.' Ensure the team is producing high-impact assets (case studies, testimonials) that align with broader GTM themes, while you focus on the strategy for distributing these stories across Partner and Demand channels

Provide strategic direction on which customers are nominated for tier-1 stages (Dreamforce, World Tours). Leverage your cross-functional view to ensure the Advocacy lead is prioritizing customers who support our most critical up-market and partner-led deals

Act as the executive bridge, ensuring the insights gathered by your Advocacy team regarding customer pain points and wins are effectively communicated to the VP level and integrated into the global marketing narrative

Lead the coordination of partner messaging. Collaborate deeply with Alliances and Product Marketing to ensure our 'Better Together' stories are technically accurate, market-relevant, and consistent across all channels

Ensure partner marketing is not a silo. Integrate partner motions into the broader Global Demand Gen campaigns ensuring partners are activated in our field events, digital programs, and ABM strategies

Own the timing and distribution for partner comms. Manage the editorial calendar for the Alliances and Partner Newsletters to ensure consistent mindshare. Oversee the creation of tactical enablement assets, including 'Better Together' one-pagers, joint battlecards, and sales decks

Recruit, hire, and mentor a high-performing Partner Marketing team. Foster a culture of empathetic leadership, collaboration, and a 'One Team' mentality

Own the global partner marketing budget and MDF (Market Development Funds) with precision. Ensure distinct tracking of spend and strict adherence to quarterly financial targets, targeting 100% spend utilization

Instill a culture of 'flawless execution' for all tactics in the funnel - such as partner webinars, joint events, customer stories and content launches. Ensure every initiative has a clear workback schedule and is delivered on time

Own the reporting cadence for the partner channel. Deliver clear, concise reports and strategy to the executive team highlighting leads generated, pipeline contribution, and ROI on MDF spend

Oversee the end-to-end lead flow process for partner leads, ensuring 100% data integrity and rapid hand-off to the Sales team

Qualification

B2B MarketingPartner MarketingDemand GenerationSalesforce EcosystemCustomer AdvocacyAnalytical MindsetProject ManagementEmpathetic LeadershipPerformance ReportingCollaborationCommunicationTeam Leadership

Required

8+ years experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation

Customer Advocacy Experience: Proven experience building Customer Advocacy programs, including sourcing case studies and managing executive-level customer relationships

Salesforce Ecosystem DNA: Deep familiarity with the Salesforce partner ecosystem (GSIs, SIs, ISVs) is mandatory

Leadership Style: Champion of empathetic leadership and a 'one team' mentality. Proven ability to collaborate with Alliances, Marketing and Sales leaders to drive shared success rather than competing agendas

Analytical Mindset: You manage by metrics. You can clearly differentiate between Sourced and Influenced revenue and allocate budget based on performance data

High ownership, urgency, and ability to operate autonomously in a fast-moving environment

Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (Pardot, etc)

Experience defining end-to-end workflows for partner lead registration and campaign attribution

Advocacy tools: Familiarity with reference management or advocacy software is a plus

Proficiency in Project Management tools (e.g., Asana, etc) to manage complex joint-marketing calendars

Ability to interpret partner performance data to drive decisions on which partners to prioritize for MDF and joint-marketing investment