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Sonida Senior Living · 6 hours ago

Sales Director

Columbus, OH

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Sonida Senior Living is a premier retirement community that provides quality care to residents in an Assisted Living and Memory Care environment. They are seeking a Sales Director to support the Executive Director in increasing occupancy, meeting budgeted revenue, and developing marketing plans for the community.

Assisted LivingElder CareHealth CareHome Health CareLifestyle

Responsibilities

Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments

Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquires

Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets

Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing

Advises solutions that match prospective Residents’ needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome

Works with appropriate Community Managers to finalize residency contracts, so that sales efforts expended are in proportion to their urgency and appropriateness for the Community. Ensures a smooth transition for the Residents from the sales process through the move-in process