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Interactive Strategies · 2 hours ago

Lead Brand Strategist

Washington, DC

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $130K/yr

10+ years exp

Interactive Strategies is a DC-based digital agency with a national reach, seeking a Lead Brand Strategist to join their growing Strategy team. In this role, you will lead strategic engagements that shape how organizations define their brand through thoughtful brand strategy and compelling digital experiences.

AdvertisingInformation TechnologyInternet

Responsibilities

Lead brand discovery process through stakeholder interviews, workshops, brand research, and deliverables

Conduct user and market research to uncover audience motivations, perceptions, and unmet needs

Translate insights into actionable brand strategy deliverables — such as audience personas, brand narratives, voice guidelines, user journeys, value propositions, and brand messaging strategies

Craft brand platforms that define mission, vision, values, personality, tone, and messaging hierarchy in conjunction with creative leads

Collaborate with digital strategy, content, marketing, and design teams to express the brand visually and experientially through sitemaps, wireframes, and content frameworks

Consider new strategic approaches that integrate AI, storytelling, and data-informed insights across channels

Serve as a strategic voice throughout creative development — ensuring alignment between brand intent and user experience

Build strong, collaborative relationships with clients — facilitating workshops, presenting ideas clearly, and guiding decisions with confidence and empathy

Contribute to business development by helping shape proposals, presentations, and new strategic offerings

Continuously identify opportunities to evolve our process and strengthen our strategic impact

Qualification

Brand strategy developmentUser researchClient relationship managementDigital experience designContent strategyAnalytical skillsCommunication skillsCollaborative skillsLeadership skillsCreative thinking