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Harbor Group Management Company · 20 hours ago

Multifamily Marketing Manager

Columbus, OH

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Harbor Group Management Company is a multi-billion dollar real estate investment and property management firm. They are seeking a Multifamily Marketing Manager who will work closely with corporate leadership and regional managers to implement marketing action plans aimed at driving traffic, renewing residents, and enhancing the customer experience. The role involves developing strategic marketing programs and ensuring compliance with leasing and marketing standards across a portfolio of properties.

FinanceFinancial ServicesProperty ManagementReal Estate

Growth Opportunities

Responsibilities

Focus on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs

Become effective and fluent in HGMC’s CRM and other marketing platforms helping to connect data to improve leasing and marketing efforts and generate more leads and revenue

Compose marketing plans that attract the identified target audience and strategically address property business objectives

Maintain thorough understanding and be the internal expert on marketing programs and tools

Maintain a thorough understanding of market conditions and competitive landscape in assigned portfolio

Responsible for performance and process compliance to leasing and marketing SOPs to ensure monthly occupancy goals are met at assigned properties

Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property

Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets

Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies

Continually research and make recommendations on new opportunities and marketing channels in the local markets

Host in-person and online training on systems and various sales and marketing-related topics

Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media and online reputation), eBlasts, signage (on-site and off-site), on-site presentation and recommend initiatives as necessary

Generate excitement and enthusiasm for new initiatives and campaigns among community teams

Train social media strategy and execution at the property-level based on company guidelines and competitive landscape

Assist in implementation of programs and processes to achieve properties’ online rating and response rate goals

Train property staff in the coordination, planning, preparation, and implementation of marketing events, renewal parties, property events, and competitions at the properties

Assist in acquisition and onboarding of new properties and team members as it relates to leasing and marketing

Train property leadership in the development of co-vending/outreach programs and ensure appropriate steps are taken for program success

Qualification

Multifamily marketing experienceSocial media proficiencyMarketing strategy developmentCRM knowledgeMS Office proficiencyCreative thinkingWritten communicationVerbal communicationPresentation skillsTeam collaboration

Required

Bachelor's degree in Marketing, Public Relations, Advertising or other related field, or equivalent experience

Must have 5 years' experience in the multifamily industry in a regional-level marketing role

Experience required supporting a diverse portfolio including conventional and affordable properties, workforce housing and luxury properties. Luxury asset and lease-up experience required

Proficient in social media content development and execution

Ability to travel up to 50% throughout Greater Columbus area, with occasional travel to corporate office and other regions

Working knowledge of MS Office (Word, Excel and PowerPoint)

Knowledge of MRI product suite is a plus

Must be creative and have exceptional written and verbal communication skills

Effective presentation and group facilitation skills

Takes initiative and works independently while contributing to the overall success of the property and marketing teams

Effectively organize, prioritize and time manage workload

Ability to collaborate and influence across multiple properties and departments

Benefits

Competitive Salaries & Bonuses

Medical, Dental & Vision Plans

401(k) Plan With Employer Matching Contributions

Paid Personal Time & Holidays

Flexible Spending Accounts

Free Long-Term Disability

Free Life Insurance

Short Term Disability

Health Savings Account with Employer Contributions

Wellness Perks

FinFit Health Finance Program

Employee Apartment Discount

Employee Referral Program

Employee Recognition & Awards

Employee Assistance Program

Volunteer & Community Service Opportunities

Tuition Reimbursement

Company

Harbor Group Management Company

Harbor Group Management Company (HGMC) is an award-winning property management company currently operating more than 55,000 apartment homes and 5 million commercial square feet across the United States.

Founded in 1990

Norfolk, Virginia, USA

1001-5000 employees