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PlayCore · 6 hours ago

Brand Manager - Specialty Play Group

Chattanooga, TN

Full-time

Hybrid

Mid Level

3+ years exp

PlayCore is a company focused on enhancing play experiences through innovative products. The Brand Manager for the Specialty Play Group is responsible for planning and executing marketing initiatives, brand positioning, and digital strategies to drive brand awareness and sales growth.

CommunitiesEducationRecreation

Responsibilities

Promotes the Company’s mission and values-based culture through all forms of marketing communication

Demonstrate the core values of the Specialty Play Group division: Hardworking, Helpful, Dedicated and Resourceful

Serves as a brand steward, ensuring consistent messaging, voice, and visual identity across all marketing touchpoints

Partner with the Director of Marketing to develop and execute annual marketing strategies aligned with business objectives, which include advertising, digital marketing, market-specific programs, trade shows, direct mail, website, annual catalog releases, and strategic partnerships that increase lead generation and in turn annual sales

Own and manage HubSpot as the primary marketing automation and CRM platform for assigned brands

Develop, execute, and optimize email marketing campaigns, workflows, automation, and audience segmentation

Collaborate with sales and leadership to align lifecycle stages, lead scoring, and campaign attribution

Monitor dashboards and campaign analytics to inform optimization and performance reporting

Support lead generation initiatives through integrated campaigns across digital, email, web, social and tradeshows

Track, analyze, and report on marketing performance including engagement, led quality, conversions and ROI

Manage website content and merchandising in collaboration with digital partners and team members

Ensure website remains current, visually compelling, and supportive of lead capture

Plan and execute campaigns for launch of new product introductions through creative collateral, website support, media support (photography and video) and press releases all while working in close partnership with cross-functional teams

Develop and execute a content strategy that supports brand storytelling, product education, and sales enablement

Create and oversee production of high-quality content for websites, digital campaigns, social media, catalogs, and editorial platforms

Maintain organized, accurate, and accessible marketing assets for internal team and partners

Plan and manage the distribution of printed and digital marketing materials

Manage Social Media outlets by contributing engaging content

Ensure social media is up to date, engaging and easy for distributors to utilize in their marketing efforts while reporting on analytics

Coordinate photography and video production to support product launches, merchandising, and brand storytelling

Work with web developers to keep websites current, running smoothly and merchandised to assist in sales

Support sales team by developing specialized selling tools, catalog pages, PowerPoint presentations and e-merchandising as needed to compete on key projects and for key customers

Create and distribute quarterly press releases for all brands to boost brand awareness for all PR campaigns

Work with partners to provide co-branded content, marketing support and web/marketing reviews

Partner with the Director of Marketing in planning and execution of branding, merchandising and new product launches for trade events and industry events

Partner with the Director of Marketing with budget tracking, vendor coordination and expense approvals

Follow established company approval processes and guidelines

Other duties as assigned by manager

Qualification

HubSpotDigital MarketingContent StrategyMarketing AnalyticsAdobe Creative SuiteMarketing CommunicationsPlanning & OrganizingResults OrientationCommunicationTeamwork