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Metrolink · 6 hours ago

Social Media Specialist

Los Angeles, CA

Full-time

Hybrid

Mid Level

3+ years exp

Metrolink is a regional rail authority seeking a Social Media Specialist to enhance its corporate image through effective digital and social media content. The role involves creating, managing, and optimizing content across various platforms to support marketing campaigns and public information efforts.

LogisticsRailroadTransportation

Comp. & Benefits

Responsibilities

Create, edit and deliver accurate digital content and information to support external communications across Metrolink's digital platforms, ensuring content complies with brand guidelines, accessibility standards, and public-agency communication requirements

Develop and maintain social media content calendars aligned with marketing campaign objectives, service initiatives, and ridership goals

Create platform-native digital content, including short-form video optimized for social media platforms such as Instagram Reels, TikTok, and YouTube Shorts

Track and analyze social media performance metrics, including engagement, reach, video views, and contribute insights to improve content effectiveness

Collaborate with other department staff, marketing agencies, and external partner entities to provide content for the SCRRA's social media platforms. Support daily social media publishing activities and coordinate with the Communications Desk (Customer Relations) to ensure alignment with customer communication protocols

Monitor social media channels to identify content performance trends and potential issues, and coordinate with the Communications Desk to escalate items that may affect Metrolink service, safety, or public perception

Serve as a project manager for select marketing and social media campaign initiatives throughout the year, coordinating timelines, deliverables, and cross-departmental inputs to support successful execution

Support the planning and execution of paid digital campaigns through social media by providing creative assets and analyzing campaign performance to inform optimization efforts. Assist in developing and maintaining relationships with transit industry influencers, and stakeholders, including member agencies

Provide support during Level 3 incidents

Demonstrate enthusiasm for authentic storytelling around public transit and willingness to travel regionwide on Metrolink across our system

Qualification

Social media managementShort-form video editingDigital content creationSocial media analyticsContent calendar planningProject managementSpanish proficiencyVerbal communicationWritten communicationOrganization skillsTime management

Required

Bachelor's Degree in English, Journalism, Marketing or related field

A minimum three (3) years of experience in Communications, Marketing, Public Relations, or Social Media, including experience supporting digital content creation and customer-facing communications

A combination of training, education and or experience that provides the required knowledge, skills and abilities may be considered when determining minimum qualifications

Advanced relevant coursework may also substitute for a portion of required experience

Knowledge of social media platform algorithms, trends, and best practices

Knowledge of short-form video content performance and optimization

Knowledge of digital accessibility standards, including captions and alternative text

Knowledge of project management and coordination

Knowledge of principles of graphics and layout

Knowledge of SCRRA operations and transportation issues

Knowledge of political sensitivities

Knowledge of media relations

Skilled in short-form video editing using tools such as CapCut, Adobe Premiere Pro, or similar software

Skilled in social media analytics and performance reporting

Skilled in content calendar planning and campaign coordination

Skilled in social media management platforms (e.g., Hootsuite or similar tools)

Skilled in Microsoft Office

Skilled in verbal and written communication

Skilled in organization and time management

Ability to organize work and handle multiple tasks and priorities

Ability to analyze performance data and apply insights to improve content and campaign outcomes

Ability to adapt content and priorities to emerging trends and time-sensitive needs

Ability to balance creative execution with public-agency requirements and operational considerations

Ability to establish and maintain effective relationships

Ability to maintain composure under stress

Physical ability to transition between a stationary position at a desk or work location and move about Metrolink facilities or other work site locations

Physical ability to operate tools to perform the duties of the position, such as computers, office equipment, and work-related machinery

Physical ability to transport equipment or boxes up to 25 lbs

Physical ability to exchange ideas by means of communication

Physical ability to have visual acuity to detect, identify and observe employees or train movement and any barriers to movement when working on or near railroad tracks

Physical ability to hear and perceive the nature of sounds when working on or near railroad tracks

Physical ability to balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations

Preferred

Spanish language proficiency a plus but not required

Company

Metrolink

The Southern California Regional Rail Authority (SCRRA) is the joint powers authority that operates METROLINK, the five county premier commuter rail service with a dedicated staff of approximately 250 full time employees and over 800 contract staff.

Founded in 1992

Los Angeles, California, USA

201-500 employees