Storyblok · 2 hours ago
Director Product-Led Growth (Dallas)
United States
Full-time
Remote
Director/Executive
$124K/yr - $210K/yr
7+ years expStoryblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. We are seeking a data-driven, customer-obsessed Director of Product-Led Growth (PLG) to accelerate our self-serve and product-driven acquisition and expansion engine.
CMSIaaSInformation TechnologyInternetPaaSSoftwareWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion
Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers
Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics
Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel
Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG
Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives
Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant
Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention
Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting
Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition
Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell
Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement
Lead and mentor a small, high-impact growth squad with a test-and-learn mindset
Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results
Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth
Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions
Qualification
Required
7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion
3+ years leading or heavily contributing to a PLG strategy at scale
Deep understanding of SaaS business models, product usage metrics, and funnel optimization
Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks
Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment
Analytical thinker with excellent execution and project management skills
Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up
Passion for great UX and customer experience, and a bias toward user value as a growth driver
Preferred
Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage
Benefits
Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
Personal development fund for courses, books, conferences, and material
VSOP (Virtual Stock Option Plan)
The annual international team-building trip, quarterly and monthly online get-togethers
As a fully remote company, with work-life balance at its core, you'll enjoy flexible schedules
An international team that loves to have fun at work and works hard together to accomplish shared goals
Company
Storyblok
Storyblok is a content management system that specializes in the management of content experiences.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$138.09MKey Investors
Brighton Park CapitalMubadala Capital Ventures3VC
2024-06-04Series C· $80.09M
2022-05-17Series B· $47M
2021-02-03Series A· $8.5M
Leadership Team
Dominik Angerer
CEO, Co-Founder
Alexander Feiglstorfer
Co-Founder
Recent News
2025-12-13
Crunchbase News
2025-11-12
Company data provided by crunchbase