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Parkhurst Dining · 12 hours ago

Field Marketing and Engagement Intern

Erie, PA

Internship

Onsite

Intern

Parkhurst Dining is a family-owned and operated company that provides culinary, dining and catering services. The Field Marketing and Engagement Intern supports Brand Activation and executes marketing campaigns, promotions, and events to engage the campus community.

CateringFood and BeverageHospitalityService Industry

Responsibilities

Partners with Field and Center Marketing partners to activate interactive marketing and, promotional activities (pop-ups, demos, tastings, etc.) and successful sales campaigns within a budget

Works with on-site management team to develop effective unique marketing campaigns and communications that meet critical campus community needs

Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences

May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms

Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes

Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights

Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception

Elevates all client/account risks to Manager and supports mitigation strategies

Supports site leader with team member engagement activities that mirror guest engagement to close gaps

Qualification

Social media marketingMarketing campaign executionMicrosoft Office SuiteWritten communicationProject managementOutgoing personalityTeam player

Required

Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field

Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information

Ability to manage and prioritize multiple projects in a fast-paced environment

Experience utilizing social media sites including Facebook, Twitter, and Instagram

Fluent in Microsoft Office Suite and technologically savvy

Confident with an outgoing, upbeat, friendly personality

A demonstrated team player

Company

Parkhurst Dining

Parkhurst Dining is a food service company dedicated to creating personal relationships and authentic culinary experiences for corporations and private higher education institutions.

Founded in 1996