Inside Lighting · 2 hours ago
Vice President, C&I Sales, West Region
California, United States
Full-time
Hybrid
Director/Executive
$175K/yr - $200K/yr
10+ years expMaxLite Inc. is a leader in energy-efficient lighting products, dedicated to innovative research and development. The Vice President of Sales - West Region will drive strategic growth and oversee a team of Regional Sales Managers to enhance market presence and revenue performance across the Western United States.
Internet
No H1B
Responsibilities
Lead, manage, and mentor multiple Regional Sales Managers across the Western Region
Set clear expectations, define regional sales strategies, and ensure execution of sales initiatives
Recruit, train, and develop top sales talent, cultivating a high-performance culture
Conduct regular performance reviews and coach RSMs toward continuous improvement
Develop and execute the West Region sales strategy aligned with corporate goals
Oversee regional agency partners, evaluating performance and upgrading representation when needed to support growth targets
Drive revenue growth across all channels: National distribution, ESCO, contractor, national accounts markets
Identify emerging opportunities, competitive threats, and market trends, translating insights into actionable sales plans
Strengthen and expand relationships with key distributor chains at the senior management level, independents, contractors, ESCOs, LMCs, national accounts, and representative firms
Support RSMs in high-value negotiations, account strategy, and major project opportunities
Build strong relationships with customer decision-makers—purchasing, engineering, operations, and executive leadership
Engage directly with top regional customers to reinforce MaxLite’s value proposition and secure long-term partnerships
Collaborate with project, design/build, and energy teams at key distributors and ESCOs to grow the project pipeline
Support major regional project pursuits and oversee forecasting, pricing strategy, and competitive positioning
Work closely with Sales Operations and Marketing to execute promotional programs, regional launches, and targeted campaigns
Align with Product Management and Engineering to provide market insights and influence product roadmap decisions
Partner with Operations, Customer Service, and Supply Chain to ensure excellent service levels and smooth project execution
Own regional forecasting and budgeting responsibilities for the West Region
Manage regional travel, promotional, and operating expenses in alignment with corporate financial goals
Provide timely and accurate reporting to executive leadership on sales performance, competitive intelligence, lost business, and key wins
Represent MaxLite at regional and national trade shows, conferences, and industry events
Perform all other duties as assigned with minimal supervision
Qualification
Required
Bachelor's degree in business administration, marketing, or related field
10+ years of progressive sales leadership experience, including managing regional or multi-state teams
Proven ability to lead, coach, and motivate field sales teams to exceed performance goals
Strong business acumen with experience in regional oversight, forecasting, and budgeting
Exceptional negotiation skills and experience closing large commercial/industrial or ESCO projects
Ability to think strategically while executing in a fast-paced, hands-on environment
Excellent communication, interpersonal, and presentation skills
Proficiency with CRM platforms, Microsoft Office, and digital sales tools
Must be eligible to work in the United States
Must maintain a valid driver's license and clean driving record
Preferred
MBA highly desired
Strong preference for experience in the lighting industry, energy services, electrical distribution, or related markets
Benefits
Competitive salary + bonus
Growth opportunities
Health benefits (medical, dental, vision, life & disability)
Paid time off (sick, vacation, holidays)
401(k) w/ company match
Company
Inside Lighting
Inside Lighting is North America’s most visited media site for lighting industry news and analysis.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase