Yami · 2 hours ago
Growth Marketing Specialist
Brea, CA
Full-time
Onsite
Mid Level
$50K/yr - $70K/yr
3+ years expYami is a fast-growing e-commerce company focused on bringing authentic Asian products to consumers. The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels, implementing strategies to enhance visibility and collaborating with various teams to achieve growth initiatives.
BeautyE-CommerceRetail
Hiring Manager
Gabrielle C.
Responsibilities
Own the organic growth strategy across SEO and AI discovery platforms
Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
Monitor and analyze search rankings, website performance, and user behavior， translating insights into clear action items
Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends
Qualification
Required
3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
Hands-on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
Solid understanding of content marketing, link-building strategies, and technical SEO fundamentals
Bilingual in English and Chinese
Preferred
Startup experience with hands-on SEO and GEO is a strong plus
Strong interest in AI, search innovation, and content creation
Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
Benefits
401(k) Matching
Health Insurance: Medical, Vision, and Dental
Paid Time Off: Vacation, Sick, and Holidays
On-site Amenities: Gym, Pool, Game Rooms, etc.
Team Building
Employee Discount
Employee Referral
Coffee and Snacks
Company
Yami
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy.
501-1000 employees
H1B Sponsorship
Yami has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (9)
2023 (10)
2022 (9)
2021 (13)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
Notable Capital
2022-03-30Series B· $50M
2017-07-10Series A· $10M
Leadership Team
Alex Zhou
Founder and CEO
Recent News
2022-04-08
2022-04-04
2022-04-04
Company data provided by crunchbase