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Ellison Technologies · 1 week ago

Leads Generation Coordinator

Germantown, WI

Full-time

Hybrid

New Grad, Entry Level

$19/hr - $22/hr

Ellison Technologies is passionate about leveraging 3D engineering technologies to advance manufacturing and drive innovation. The Leads Generation Coordinator is a key strategic partner focused on understanding marketing analytics and trends, supporting the marketing team by sourcing call lists, coordinating campaign launches, and monitoring lead-generation efforts.

Industrial AutomationMachinery ManufacturingManufacturingRobotics

Culture & Values

Responsibilities

Maintains inventory of opportunities for each Business Development Representative (BDR)

Performs data mining and creates call lists using NetSuite (CRM) and external data source services (ZoomInfo):

Ensures company and contact information is accurate and precise

Loads contacts into the sales marketing automation system (Sales Loft)

Aids in cadence development and messaging scripts for BDR

Assists with lead page development and content to support new customer acquisition

Monitors the various lead sources and distributes them to the sales team accordingly

Owns the daily and weekly workflow of outbound campaigns and distribution to the sales team

Coordinates campaign launches:

Works with the Sales Manager and Campaign Manager to assist in campaign development including target market and formulation of offer

Coordinates key collateral creation with Marketing for each campaign. Works with technical resources, Content Specialists and Sales to compile Sales support materials including the following:

Initial sales script, supporting resources and objections handling

Pre-approach email

8-minute deck (PowerPoint slides) to facilitate a sales conversation

Other materials (e-book, videos, events) when needed

Monitors and manages leads from our partners, this includes SOLIDWORKS, Markforged, Ellison Technologies, and CAMWorks

Provides reporting on each campaign and tracks the lead source of all campaigns for measurement and analysis

Monitors and reports on industry communication and trends, customer and competitor activity, and internal employee engagement

Actively involved in the implementation and tracking of social campaigns

Qualification

Marketing analyticsCRM proficiencyMarketing automation systemsGoogle Tag ManagerWebforms developmentMicrosoft ExcelTime ManagementVerbal communicationWritten communicationOrganization skills