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BDA, LLC · 19 hours ago

Marketing Manager

New York, New York, United States

Full-time

Onsite

Mid, Senior Level

$70K/yr - $80K/yr

4+ years exp

BDA, a top global Merchandise Agency, is seeking a creative and strategic Marketing Manager to join their team. This role will focus on driving the in-house growth marketing strategy to enhance brand awareness and client engagement through various marketing channels and campaigns.

AdvertisingBrand MarketingSporting Goods

Responsibilities

Support the day-to-day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels

Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence

Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases

Support PR strategies for key trade and business affiliations to increase brand awareness

Supervise the execution of marketing activities from strategy to design to production

Manage a marketing plan and budget while identifying and tracking KPI

Work closely with marketing peers and executive stakeholders to support sales success

Communicate strategies, budgets, timelines, and measures of success with C-suite officers

Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc

Qualification

B2B marketing experienceGrowth marketing strategyDigital storytellingContent creationProject management skillsAnalytical skillsDesign aestheticMicrosoft Office proficiencyAdobe InDesignAdobe PhotoshopWriting skillsProblem-solving abilityMentoring skills

Required

Experience working on a variety of marketing campaigns from beginning to end in a B2B environment

Minimum of 4+ years of experience in B2B marketing

Experience in mentoring and delegating to junior team members

Sound understanding of marketing principles

Concrete examples of driving cutting-edge but results-driven campaigns

Excellent writing, research, and analytics skills

Strong and informed design aesthetic

Experience in digital and confident and comfortable in digital storytelling

Strong problem-solving ability, including metrics-driven thinking

Strong analytical and project management skills

Bachelor's degree in business, marketing, advertising, or journalism

Computer proficient with Microsoft Office

Preferred

MBA preferred

Agency experience is a plus

Adobe InDesign and Photoshop a plus

Benefits

Robust PTO

Vacation

A paid volunteer day

Holidays and summer Fridays

Benefits

Medical, dental, vision, life, and AD&D insurance

401k

Tuition reimbursement

Mental health and financial wellness programs

Professional development opportunities including tuition reimbursement

Company

BDA, LLC

Glassdoor3.3

Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises.

Founded in 1984

Woodinville, Washington, USA

1001-5000 employees