Good Ranchers · 3 weeks ago
Senior Manager, Social Media
Friendswood, TX
Full-time
Onsite
Senior Level
7+ years expGood Ranchers is a fast-growing Direct to Consumer company dedicated to connecting the American consumer to the American farmer. They are seeking a Senior Manager of Social Media to lead the development and execution of their social media strategy, overseeing content creation and community engagement while managing a small team.
E-CommerceFood and BeverageFood Processing
Hiring Manager
Michael Somers
Responsibilities
Develop and execute a comprehensive social media strategy that drives brand awareness, engagement, and conversion across social platforms
Align social content with broader marketing, product, and campaign goals
Stay ahead of social trends, platform updates, and cultural moments to keep the brand fresh and relevant
Lead the social content calendar and oversee the creation of high-performing, on-brand content that resonates with our audiences
Partner with creative teams, agencies, and internal stakeholders to concept, produce, and optimize content
Manage community engagement and social listening—ensuring the brand’s tone and personality shine through every interaction
Identify opportunities for UGC (user-generated content) and influencer collaborations
Define KPIs, track performance, and translate insights into actionable strategies to continuously improve reach, engagement, and ROI
Work with analytics and performance marketing teams to test, learn, and optimize social campaigns
Report regularly on social performance, key learnings, and competitive insights
Manage, mentor, and grow a team of social media professionals
Collaborate with Brand, Creative, Influencer, and Paid teams to ensure a cohesive brand experience across channels
Advocate for innovation and help define what “best-in-class” social looks like for Good Ranchers
Qualification
Required
7+ years of experience in social media marketing, with prior people management
Proven success building and executing social media strategies for a consumer brand
Deep understanding of platform algorithms, analytics tools, and content best practices
Strong creative instincts—you know how to make content feel on-brand and engaging
Analytical mindset and comfort in translating data into actionable insights
Excellent leadership, communication, and project management skills
Preferred
DTC experience preferred
Benefits
Competitive salary and benefits package
Creative, collaborative, and inclusive team environment
Opportunities for professional growth and development
A fun, fast-paced, and mission-driven culture
Company
Good Ranchers
Good Ranchers is a meat firm that provides a wide range of beef, chicken, and pork direct to customers through their e-commerce store.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Spell
Founder
Chris Abel
Chief Product Officer
Recent News
The Economist
2025-05-17
Company data provided by crunchbase