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goop · 8 hours ago

Director, Influencer Marketing

Santa Monica, CA (Corp HQ)

Full-time

Hybrid

Director/Executive

$140K/yr - $150K/yr

8+ years exp

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. We’re seeking an experienced Director to lead our central influencer marketing team and own goop’s creator strategy, ensuring the company continues to lead the creator economy while shaping the next phase of innovation.

E-CommerceFashionShoppingTravelWellness

Responsibilities

Develop and maintain a measurable influencer marketing strategy that ladders up to company OKRs

Successfully execute product launches, evergreen marketing campaigns, and brand initiatives with an influencer first strategy that supports overall business priorities

Identify and build long term partnerships with influencers to drive consideration and conversion

Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams

Assist with content and message creation with a social first storytelling lens

Manage influencer marketing forecast, budget, and optimizations based on business needs

Use data insights to effectively test and measure strategies

Monitor industry and competitive trends

Pivot self-service analytics reporting up to the executive leadership team and use those insights to drive constant improvements

Qualification

Influencer marketingDTC brand managementData insights analysisCopywritingInfluencer reporting platformsSocial strategy developmentContent creationCross-functional collaboration