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Entegra · 8 hours ago

Senior Manager, Demand Generation - Entegra

Baltimore, MD

Full-time

Onsite

Senior Level

5+ years exp

Entegra, a division of Sodexo, is seeking a Senior Manager, Demand Generation to lead inbound marketing and pipeline growth initiatives. The role involves designing and executing digital campaigns to convert prospects into qualified leads, collaborating with various teams to optimize demand generation strategies that drive revenue growth.

Business IntelligencePaymentsProcurement

Comp. & Benefits

Responsibilities

Plan, develop and execute lead generation campaigns that turn unknown visitors to known leads, then from MQL to SQLs and finally opportunities – always hypothesis testing, measuring, learning and reflecting it in subsequent campaigns

Implement data-driven, omni-channel inbound marketing campaigns that identify and address target-account pain points, leveraging content, digital channels, and account-based tactics to generate high-quality leads and accelerate pipeline growth for Entegra

Partner with Business Development teams to understand key targets, pipeline velocity, downstream lead quality etc., supporting them with scripts, materials and assets that work in conjunction with marketing campaigns to express Entegra’s value proposition

Measure, analyze and report on campaign effectiveness – with an emphasis on translating marketing campaign and jargon to multiple stakeholder groups with differing levels of understanding

Qualification

Digital marketing strategiesCampaign measurementAnalysisCRMMAP platformsSEOContent syndication platformsProject managementData-driven marketingOmni-channel campaignsLead generation

Required

Bachelor's Degree or equivalent experience

0-5 years of management experience

At least 5 years of marketing experience

Previous experience with digital marketing strategies and tactics, especially SEO and content syndication platforms (will include Yahoo Gemini, Taboola, Outbrain, StackAdapt etc)

Strong grasp of campaign and tactics testing, measurement and analysis, with a track record of applying learnings to iterate and improve subsequent campaigns

Familiarity with CRM and MAP platforms, such as Salesforce, Hubspot, Marketo, Pardot, Eloqua, Marketing Cloud etc. as well as analytics platforms, including Google Analytics, Looker Studio and more

Strong project management skills, with the ability to juggle multiple projects across different industry segments and revenue bands

Benefits

Medical, Dental, Vision Care and Wellness Programs

401(k) Plan with Matching Contributions

Paid Time Off and Company Holidays

Career Growth Opportunities and Tuition Reimbursement

Company

Entegra

Entegra is a business performance and procurement services company with bold initiatives, creative solutions and a driven advisory team ready to partner with hospitality-driven businesses to propel them forward and achieve more than ever.

Founded in 1999

Gaithersburg, Maryland, USA

51-200 employees